Senior Ad Manager

Hendrick Automotive Group; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Hendrick Automotive Group in Charlotte, NC seeks an Advertising Manager to lead advertising strategy for a group of dealerships and own performance across traditional and digital channels. You will drive lead generation, maintain OEM compliance, and collaborate with store leadership to optimize spend and outcomes.

Ideal candidates hold a Bachelor's in Marketing or related field with experience in auto marketing, data analysis, and vendor relationships. Travel quarterly as needed.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in automotive marketing or OEM/vendor environments.
• Strong relationship-building and client management skills.
• Ability to analyze data and translate insights into strategy.

Responsibilities

• Manage advertising strategy for a group of Hendrick dealership locations.
• Oversee website performance, UX and digital marketing efforts.
• Monitor budgets and lead performance; optimize spend and campaigns.
• Collaborate with store leadership and corporate teams to align goals.
• Coordinate OEM co-op processes and ensure compliance.

Skills

Project management

Analytical thinking

Relationship management

Digital marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

SEM/SEO tools

Excel

Job description

Website Performance Manager# Hendrick Careers## Website Performance ManagerApply: Hendrick Automotive Group: Full time: Posted Today: R-83990Hendrick Automotive GroupLocation: 6000 Monroe Rd, Charlotte, North Carolina 28212Our Marketing Team is Hiring! The Advertising Manager is responsible for supporting the execution and day-to-day management of advertising strategies for an assigned group of Hendrick Automotive Group dealerships. The objective is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers. It is also the responsibility of the Advertising Manager to develop strong relationships with local teammates in their assigned dealerships and support the stores as needed. **Supervisory Responsibilities:** While this position has no direct supervisory responsibilities; the candidate must possess excellent project management, strategic thinking, and analytical skills. The candidate must also provide leadership and strategic direction to the Hendrick Automotive Group family of dealerships, specifically for marketing/advertising and lead generation. **Essential Duties and Responsibilities**:* This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as the day-to-day contact for a group of selected dealership locations.* Works closely with Hendrick Automotive Group Marketing team, executive leadership, and store leadership to understand the goals and business needs for all assigned dealerships and Hendrick Automotive Group as a whole.* Ultimately holds responsibility for the advertising and lead performance for their group of assigned dealerships. It’s critical to manage strong relationships with the store leadership, building trust and influence within your portfolio.* Advertising mediums that are currently leveraged, which this role will be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.* Knowledge and expertise of the advertising mediums mentioned above, monitoring performance and spend efficiencies, and ensuring message consistency across each is critical to the success of this role.* In addition to understanding website best practices, this role is responsible for overseeing website performance, merchandising, UX, and overall functionality.* Responsible for compliance to OEM standards, state and federal legal, and Hendrick Automotive Group brand standards.· Knowledge of OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.* Monitor performance of the advertising spend and knowledge of available tools: media performance, CRM traffic reports, call measurement reports, website analytics, Google Ad and analytics performance data, and data from 3rd party/classified sites.* Responsible for maintaining dealership advertising budgets with accuracy and monitoring spend efficiency on a monthly basis.* Monitor lead performance on a daily basis, identify opportunities for improvement, and effectively communicate recommendations to influence the required changes* Proactively look for opportunities in dealership marketing areas to grow their business·* On special occasions, there are nonrecurring/one-off projects. If asked, this role will serve as a project manager for these, including planning and coordinating multiple presentations, disseminating information, and organizing events.* Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.* Willingness to collaborate with teammates to share best practices and performance data* Be a problem solver and demonstrate a willingness to help teammates find solutions* Foster strong relationships with key dealership and corporate personnel* Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results* Quarterly Travel is required as needed to support dealership operations, build strong relationships with local teammates and gain an understanding of the local market. ### **Preferred Qualifications:*** Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.* Experience in OEM/manufacturer sales, marketing, or account management.* Experience working with an automotive marketing agency or automotive vendors.* Strong relationship-building and relationship-management skills, with the ability to build trust and maintain long-term partnerships.* Experience with data analysis, data science, dealership operations, or automotive business processes.* Familiarity with digital advertising and marketing, preferably within the automotive industry.* A strong understanding of the automotive industry, including dealership operations and manufacturer relationships.* A passion for cars and the automotive industry is a plus, but not required.### **What Will Help You Succee**d:The ideal candidate combines automotive industry knowledge with strong relationship-management skills, analytical thinking, and an understanding of digital marketing. Experience in the automotive industry is highly valued, as industry knowledge is important to success in this role. This role focuses on automotive account management, relationship building, and digital marketing strategy rather than primarily on creative design or content development.Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088\\_EEOC\\_KnowYourRights6.12ScreenRdr.pdf.### About UsHendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to family and to the community they represent. Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization. At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made. Our customers are important to us. They’re family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers.The Hendrick name is synonymous with winning, at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits. The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.