Auto Dealership Sales Manager - Mazda

Sentry-Auto-Group; Shrewsbury (MA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Dental

Vision

401k

PTO

Job summary

Sentry West Mazda in Shrewsbury, MA is seeking a competent Sales Manager to lead a high-performing team and drive Mazda sales. You will oversee CRM practices, coach staff, and ensure a transparent, customer-first sales process from first contact to ownership.

The role emphasizes leadership, strategic thinking, and the ability to manage performance across showroom and digital channels, with a strong compensation package and long-term growth opportunities.

Qualifications

• Proven success in automotive sales management.
• Strong desk skills and ability to structure deals.
• Ability to build and retain a team.
• High standards for professionalism and customer care.
• Experience with CRM and digital lead management.

Responsibilities

• Lead and develop a team of sales consultants to hit volume and gross targets.
• Oversee CRM activities and Tekion/DMS usage.
• Desking deals and structuring transactions to close effectively.
• Maintain a transparent, customer-first sales process.
• Drive performance across showroom, internet leads and phone opportunities.
• Coach product knowledge across Mazda lineup.
• Partner with F&I and service for a seamless customer journey.
• Monitor KPIs and adjust strategy to improve results.

Skills

Auto sales management

Deal structuring

Team leadership

Professionalism

CRM & leads

CRM proficiency

Tools

Tekion CRM

Job description

Salary Range: $100,000.00 To $130,000.00 Annually

Sentry West Mazda - Route 9, Shrewsbury, MA

Lead a team that does it the right way

At Sentry West, we've built our reputation around a simple idea:"the right way to buy a car." That means no gimmicks, no misleading pricing, and no pressure. We believe in transparency, professionalism, and treating every customer like a valued guest.

That philosophy has created something rare in today's business environment: long-term people and long-term customers.

This opportunity is open due to our excitement about taking the Mazda brand to the next level, and you'll be joining a team where many employees have built not just jobs, but lasting careers. That kind of tenure doesn't happen by accident. It is the result of a strong culture, consistent leadership, and a commitment to doing things the right way.

Responsibilities:

• Leading and developing a team of sales consultants to consistently hit volume and gross targets
• Hands-on involvement and oversight of CRM activities. If you think that BDC procedures are someone else’s job, then this is not the position for you. We are on Tekion both for DMS and CRM, but the system is simple to use so prior experience with that specific suite is not important. If you are comfortable with any other automotive CRM, you'll get up to speed quickly on Tekion.
• Desking deals, structuring transactions, and supporting the team in closing effectively and professionally
• Reinforcing a transparent, customer-first sales process that reflects Sentry’s philosophy
• Driving performance across showroom, internet leads, and phone opportunities
• Coaching product knowledge across the full Mazda lineup
• Partnering with F&I and service to ensure a seamless experience from first visit through long-term ownership
• Monitoring KPIs and adjusting strategy to improve results, accountability, and customer satisfaction

Requirements:

• Proven success in automotive sales management
• Strong desk skills and confidence in deal structure
• A leader who can build and retain a team, not just produce short-term numbers
• High standards for professionalism, follow-through, and customer care
• Alignment with a no-gimmick, relationship-driven approach
• Experience with CRM and digital lead management

Why Top Performers Choose Sentry

• A clearly defined philosophy - no games, no pressure, just doing business the right way
• Exceptional employee tenure - a store where people stay, grow, and build careers
• A loyal, repeat customer base built on trust
• A full-service dealership with strong fixed ops and certified service support
• A cutting-edge lineup of appealing, high quality, affordable Mazda products

Compensation

• Base salary + aggressive performance incentives
• Earnings aligned with top-performing managers
• Full benefits package (health, dental, vision, 401k, PTO)
• Long-term growth within Sentry Auto Group

Who This Role Is Really For

• A current Sales Manager or top-producing closer or BDC Manager ready to step up
• Someone looking for stability, long-term opportunity, and a real culture - not turnover
• A leader who believes the best results come from taking care of both the customer and the team

If you're confident in your ability to lead - and you're looking for a place where people build careers, not just hit short-term numbers, we'd like to talk.