Audit & Tax Growth Marketing Director

Grant Thornton; Edison (NJ); Hybrid; USD 184,000 - 276,000; Full time

Job summary

Grant Thornton is seeking an Audit & Tax Marketing Lead in Edison, NJ to shape and execute the firm’s growth marketing strategy. You’ll partner with Audit & Tax leadership to translate priorities into compelling programs, drive brand visibility, and accelerate revenue growth across market segments.

You will lead cross-functional campaigns, integrate marketing after acquisitions, build a scalable content factory, and measure success with robust analytics to inform leadership decisions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• MBA or advanced degree a plus.
• 8+ years of B2B marketing experience in professional services, consulting, or advisory environments.
• Proven success in developing and executing strategic marketing plans.

Responsibilities

• Go-to-Market Execution: Launch and manage GTM campaigns aligned to priority sectors and offerings.
• Acquisition Marketing Integration: Evaluate and integrate marketing functions from acquired firms into a unified GT model; lead brand transition.
• Content & Campaign Engine: Build a scalable content operation; run always-on campaigns aligned to pipeline goals.
• Cross-Service Line Alignment: Partner with Advisory marketing lead for message consistency and growth alignment.
• Analytics & Accountability: Define and track KPIs; deliver dashboards and insights for leadership.

Job description

Grant Thornton is seeking an Audit & Tax Marketing Lead in Edison, NJ to shape and execute the firm’s growth marketing strategy. You’ll partner with Audit & Tax leadership to translate priorities into compelling programs, drive brand visibility, and accelerate revenue growth across market segments.

You will lead cross-functional campaigns, integrate marketing after acquisitions, build a scalable content factory, and measure success with robust analytics to inform leadership decisions.