Audience Strategy Lead for Growth & Insights

Publicis Groupe; New York (NY); On-site; USD 107,000 - 171,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Healthcare benefits

401k matching

Job summary

Razorfish is seeking an Associate Director, Audience Strategy to lead audience planning across strategy, analytics, and customer intelligence. You will translate complex insights into growth strategies driving awareness, consideration, lead generation, and product growth.

The role sits at the intersection of strategy and measurement, requiring executive-ready narratives and collaboration with cross-functional teams.

Qualifications

• 7–9+ years in audience strategy, consumer intelligence, marketing strategy, media strategy, analytics, or insights.
• Strong strategic thinking and analytical problem-solving skills.
• Ability to translate complex data into clear business recommendations and executive-ready narratives.
• Experience presenting to senior client stakeholders and influencing cross-functional decision making.

Responsibilities

• Develop audience segmentation frameworks for the client’s business.
• Define priority growth audiences and market opportunities.
• Identify underserved, high-value, and emerging audience segments.
• Build audience strategies that support awareness, consideration, quote, and purchase objectives.
• Translate business goals into audience-first marketing approaches.

Skills

Strategic thinking

Analytical problem solving

Executive storytelling

Stakeholder management

Data interpretation

Tools

Analytics tools

Job description

Razorfish is seeking an Associate Director, Audience Strategy to lead audience planning across strategy, analytics, and customer intelligence. You will translate complex insights into growth strategies driving awareness, consideration, lead generation, and product growth.

The role sits at the intersection of strategy and measurement, requiring executive-ready narratives and collaboration with cross-functional teams.