Data-Driven Media Planner — Audience & Programmatic

Publicis Groupe Holdings B.V; Seattle, Miami, San Francisco, New York (WA, FL, CA, NY); In loco; USD 61.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid Family Care for parents and careg

Adoption, Surrogacy & Fertility aid

Pet adoption support

Employee Assistance Programs & Health/

Tuition Assistance

Flexible time off

Matching Gifts

Flexible working arrangements

Work Your World program

Business Resource Groups

Descrizione del lavoro

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. You will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting across multiple brands.

You will translate insights into actionable recommendations, manage online campaigns, and present findings to clients and internal stakeholders while upholding programmatic best practices and

Competenze

• Bachelor’s degree or higher in marketing, advertising, business, or related field.
• 2-4 years in Media Planning, Audience Strategy, or related field.
• Strong experience with audience segmentation and activation.
• Understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP & DV360.

Mansioni

• Execute and optimize online media campaigns for agency clients.
• Lead audience development, segmentation, and activation across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Translate data into actionable recommendations for campaigns.
• Present insights and strategic recommendations to clients and stakeholders.
• Maintain campaign materials and ensure QA across campaigns.

Conoscenze

Audience Strategy

Programmatic Planning

Data-driven Recommendations

Client-facing Communication

Formazione

Bachelor’s degree or higher

Strumenti

Yahoo DSP

DV360

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Descrizione del lavoro

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. You will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting across multiple brands.

You will translate insights into actionable recommendations, manage online campaigns, and present findings to clients and internal stakeholders while upholding programmatic best practices and