Audience-First Media Planner

Razorfish; New York (NY); On-site; USD 61,000 - 90,000; Full time

Benefits offered by this job

Paid family care

Adoption & fertility support

Pet adoption support

Employee assistance programs

Tuition assistance

Flexible time off

Job summary

Razorfish is seeking a data-driven Media Planner to collaborate with Audience, Programmatic, Analytics, and Media teams. You will build audience-first strategies, develop targeting recommendations, and drive measurable business outcomes across multiple brands.

In this role, you will execute campaigns, analyze performance, and present insights to clients and internal stakeholders. Strong Excel skills and experience with DV360 and Yahoo DSP are required.

Qualifications

• Bachelor’s degree in marketing, advertising, business or related field.
• 2–4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or related field.
• Strong experience with audience segmentation, development, and strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP & DV360.
• Proficiency in Microsoft Excel and data-driven recommendations.
• Strong client-facing communication and presentation skills.

Responsibilities

• Execute, manage, and optimize online media campaigns for agency clients and support Campaign Managers.
• Lead audience development and segmentation across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create activation and targeting strategies.
• Translate audience data into actionable recommendations.
• Analyze campaign performance to inform future planning.
• Present insights and strategic recommendations to clients and internal stakeholders.
• Maintain campaign materials in shared repositories and handle daily campaign maintenance.
• Assist in development of client-facing campaign performance reports.

Skills

Audience strategy

Programmatic media

Campaign optimization

Client-facing

Data-driven recommendations

Excel proficiency

Team collaboration

Education

Bachelor’s degree or higher in marketing/advertising

Tools

Yahoo DSP

DV360

MRI

Nielsen

Comscore

LiveRamp

Excel

Job description

Razorfish is seeking a data-driven Media Planner to collaborate with Audience, Programmatic, Analytics, and Media teams. You will build audience-first strategies, develop targeting recommendations, and drive measurable business outcomes across multiple brands.

In this role, you will execute campaigns, analyze performance, and present insights to clients and internal stakeholders. Strong Excel skills and experience with DV360 and Yahoo DSP are required.