Data-Driven Media Planner — Audience & Programmatic

Razorfish; Seattle (WA); Remote; USD 61,000 - 90,000; Full time

Benefits offered by this job

Paid time off and flexible holidays

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy and programmatic media. You will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting, driving smarter marketing decisions across multiple brands.

You will collaborate on campaigns, develop recommendations, and present insights to clients, while maintaining high standards for QA and campaign lifecycle management.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2–4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or related field.
• Strong experience with audience segmentation, development, and strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP & DV360
• Knowledge of MRI, Comscore, Nielsen, LiveRamp, Epsilon or similar platforms is a plus.
• Proficiency in Microsoft Office with Excel
• Experience developing data-driven audience recommendations.
• Strong client-facing communication and presentation skills.
• Ability to analyze campaign performance and audience insights to drive strategy.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices.

Skills

Audience strategy

Programmatic media

Client-facing communication

Analytical skills

Education

Bachelor’s degree or higher in marketing/advertising/business

Tools

Yahoo DSP

DV360

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Job description

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy and programmatic media. You will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting, driving smarter marketing decisions across multiple brands.

You will collaborate on campaigns, develop recommendations, and present insights to clients, while maintaining high standards for QA and campaign lifecycle management.