Director, Audience Growth & Brand Strategy

Publicmedia; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

GBH, home of FRONTLINE, seeks a Director of Audience Development, Marketing & Communications to unify audience growth, branding, and public communications. This role leads strategy across broadcast, digital, social, and partnerships, driving engagement and revenue opportunities.

You will report to FRONTLINE leadership, collaborate with GBH brands, and oversee campaigns, publicity, and awards initiatives while ensuring consistent brand identity.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years in audience development, marketing, or branding.
• Experience leading cross-functional teams.

Responsibilities

• Develop and advance audience development, marketing, and brand strategies.
• Lead FRONTLINE leadership strategy and cross-brand alignment.
• Advise executive leadership on brand positioning and reputation management.
• Monitor media landscape and advise on opportunities and risks.
• Ensure consistent messaging and visual identity across platforms.

Skills

Leadership

Brand strategy

Audience growth

Marketing strategy

Public relations

Data analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Tableau

CRM systems

Job description

GBH, home of FRONTLINE, seeks a Director of Audience Development, Marketing & Communications to unify audience growth, branding, and public communications. This role leads strategy across broadcast, digital, social, and partnerships, driving engagement and revenue opportunities.

You will report to FRONTLINE leadership, collaborate with GBH brands, and oversee campaigns, publicity, and awards initiatives while ensuring consistent brand identity.