Audience Marketing Manager (Services and Distribution)

UKG; Florida; On-site; USD 91,000 - 131,000; Full time

Job summary

UKG is seeking a strategic, collaborative marketer to shape audience strategy, messaging, and go-to-market content for service-led, distribution-intensive organizations. You will translate research and insights into compelling stories for business audiences and collaborate with Sales, Field Marketing, Demand Gen, Product Marketing, and Analytics to drive pipeline and revenue.

You will connect marketing engagement to revenue by applying knowledge of B2B buyer journeys, account-based marketing,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.
• Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills.
• Ability to manage multiple priorities and influence without direct authority.
• Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
• Experience in SaaS/HCM/payroll/workforce management or similar enterprise software environment.

Responsibilities

• Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.
• Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.
• Synthesize market research, customer insights, operational detail, and performance data into clear recommendations.
• Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.
• Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.
• Use CRM insights, marketing automation data, and content governance practices to improve effectiveness.
• Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Skills

Audience strategy

Messaging

Sales enablement content

B2B marketing

Go-to-market execution

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM

Marketing Automation

Job description

Why UKG

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters - and so do you.

About the team

Our Industry Marketing team shapes UKG's go-to-market strategies for our key industries. You'll join a collaborative group that partners across Marketing, Sales, Product, and Customer success to translate market insights into programs that drive awareness and revenue. We bring deep industry expertise together with customer storytelling to show how UKG helps organizations transform their workforce experiences.

About the role

In this role, you'll help shape marketing strategy and execution for service-led, distribution-intensive, and distributed-workforce organizations. You'll translate market research, customer insights, operational priorities, and performance data into audience strategies, compelling messaging, and sales-ready content.

You'll work across a matrixed organization to connect marketing engagement to pipeline and revenue. You'll also represent the organization in internal presentations, customer discussions, webinars, and industry forums.

Key responsibilities

• Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.
• Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.
• Synthesize market research, customer insights, operational detail, and performance data into clear recommendations.
• Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.
• Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.
• Use digital performance data, customer relationship management (CRM) insights, marketing automation data, and content governance practices to improve effectiveness.
• Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

About you

You're a strategic, collaborative marketer who can move comfortably between audience strategy, content development, and go-to-market execution. You bring strong communication skills, sound business judgment, and the ability to turn complex information into clear recommendations and compelling stories.

Basic qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.
• Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills.
• Ability to manage multiple priorities and influence without direct authority.
• Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
• Experience in B2B software as a service (SaaS), human capital management (HCM), payroll, workforce management, HR technology, supply chain or operations technology, or another enterprise software environment.

Preferred qualifications

• Experience marketing to service-led, distribution-intensive, or distributed-workforce organizations, such as professional services, business services, financial services, staffing, logistics, transportation, wholesale distribution, distribution centers, or field services.
• Familiarity with workforce priorities such as labor forecasting, scheduling, productivity, warehouse and distribution-center operations, skills and credentialing, employee experience, compliance, mobile workforce enablement, and service-level performance.
• Experience developing vertical campaigns, thought leadership, account-based marketing programs, field and event content, executive communications, customer stories, or sales enablement.
• Comfort working with AI-assisted marketing workflows, digital performance data, CRM and marketing automation insights, and content governance processes.
• Ability to represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

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UKG participates in E-Verify

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail].

The pay range for this position is $90,900 to $130,700. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at https://www.ukg.com/about-us/careers/benefits