VP Audience Analytics & Targeting Lead

Citigroup Inc.; New York (NY); On-site; USD 157,000 - 236,000; Full time

Job summary

Citigroup Inc. in New York seeks a VP Lead Analyst to drive Audience Analytics & Targeting for Citi's commerce function.

You will lead analytics strategy, develop audiences from 1P/2P data, and collaborate across Product, Marketing, and Technology to improve ad relevance and revenue. The role requires strong analytics, ML skills, data platforms like Snowflake, and experience with CDPs and privacy-safe data environments.

Qualifications

• Minimum 6–10 years of progressive experience in data analytics, BI, or quantitative analysis within financial services, digital media, marketing or retail.
• Commerce media domain expertise including audience capabilities, revenue streams and data strategy.
• Proficiency in SQL, Python, or R for data manipulation, statistical analysis, and model development.

Responsibilities

• Develops analytics roadmap for audience development and targeting to improve ad and offer relevance for core use cases such as category, conquesting, loyalty, and lifecycle audiences.
• Analyze audience strategy for advertiser relevance to enhance our ability to pitch to various advertisers and meet their targeting needs.
• Generate insights on audience composition, behavior, and performance to inform go-to-market strategy.
• Help identify new audience offering and custom audience opportunities based on Citi data assets and campaign learnings.
• Develop targeting solutions and AI/ML models to drive customer engagement.
• Build and integrate Gen AI capabilities to accelerate audience development and insights generation.
• Partner with Finance and Product teams to forecast business growth and revenue on a granular basis and track actuals versus forecast.
• Work in a high performing team and develop team members to drive successful outcomes.

Skills

Data analytics

Commerce media

Digital marketing

Statistical modeling

AI/ML

SQL

Python

R

Communication

Problem solving

Data privacy

Identity resolution

Snowflake

CDPs

DSP integrations

Education

Bachelor's degree in a quantitative field

Master's degree or PhD in a quantitative field, Business Analytics, or MBA

Tools

Snowflake

Clean room

Identity resolution

CDPs

DSP integrations

Job description

Citigroup Inc. in New York seeks a VP Lead Analyst to drive Audience Analytics & Targeting for Citi's commerce function.

You will lead analytics strategy, develop audiences from 1P/2P data, and collaborate across Product, Marketing, and Technology to improve ad relevance and revenue. The role requires strong analytics, ML skills, data platforms like Snowflake, and experience with CDPs and privacy-safe data environments.