VP, Audience Analytics & Targeting Strategy

Citi; New York (NY); On-site; USD 157,000 - 236,000; Full time

Benefits offered by this job

Discretionary and formulaic incentive

Medical, dental & vision coverage

401(k)

Life, accident, and disability保险

Wellness programs

Paid holidays

Planned time off (vacation)

Unplanned time off (sick leave)

Job summary

Citi is seeking a VP Lead Analyst to drive Audience Analytics & Targeting for its commerce function in New York. The role focuses on developing high-quality targeted audiences from 1P/2P/3P data, translating insights into actionable strategies, and partnering with Finance and Product to forecast growth.

Hands-on analytics leadership is required. The candidate will work with data platforms, AI/ML models, and AI capabilities to accelerate audience development, improve ad relevance, and optimize

Qualifications

• 6–10 years of progressive experience in data analytics or quantitative analysis within financial services, digital media, marketing or retail.
• Commerce Media Domain Expertise in retail/media landscape and data strategy.
• Proficiency in SQL, Python or R for data manipulation, modeling and analysis.

Responsibilities

• Develops analytics roadmap for audience development and targeting to improve ad and offer relevance for core use cases such as category, conquesting, loyalty, and lifecycle audiences.
• Analyze audience strategy for advertiser relevance to enhance our ability to pitch to various advertisers and meet their targeting needs.
• Build and integrate AI/ML targeting solutions and models to drive customer engagement and growth.

Skills

SQL

Python

R

Data Analytics

Machine Learning

Communication

Storytelling

Education

Bachelor's degree in quantitative field

Master's degree or PhD preferred

Tools

Snowflake

Tableau

Power BI

Job description

Citi is seeking a VP Lead Analyst to drive Audience Analytics & Targeting for its commerce function in New York. The role focuses on developing high-quality targeted audiences from 1P/2P/3P data, translating insights into actionable strategies, and partnering with Finance and Product to forecast growth.

Hands-on analytics leadership is required. The candidate will work with data platforms, AI/ML models, and AI capabilities to accelerate audience development, improve ad relevance, and optimize