Analyst, Audience Insights

Haymarket Media, Inc; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Health plans (medical, dental, vision)

401(k) program with company match

Life insurance

Commuter benefits

Tuition reimbursement

Work from Anywhere – 3 weeks

Job summary

Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team in New York, NY.

The role is hybrid with three in-office days per week and focuses on compiling regular data reporting and custom audience counts for clients across Medical Communications Group and Business Media Group brands. You will prepare audience requests for targeted advertising programs, deliver scheduled and ad hoc reports for digital, live/virtual events, lead generation, and more.

Qualifications

• Bachelor’s degree in a related field preferred.
• 1–3 years of related experience preferred.
• Knowledge of digital landscape, technologies and practices.
• Self-starter with strong organizational and time-management skills.
• Strong analytical skills with ability to handle large data sets with accuracy.
• Proficiency with Google Sheets and Excel (vlookup, sumifs, countifs, avg/max/min).
• Willingness to learn other data platforms (Looker, Google Analytics, etc).
• Experience with SQL and Python preferred.
• Knowledge of Medical terminology preferred.

Responsibilities

• Manage intake of target files from clients and distribute to internal stakeholders.
• Generate presale audience counts for sales proposals and RFPs for MCG and BMG.
• Develop custom audience counts for targeted programs and provide insights.
• Collaborate with Sales Support to translate client needs into data solutions.
• Maintain and distribute reports from internal and third-party data platforms for digital programs and events.
• QA and validate reports to ensure data accuracy for clients.
• Create and maintain weekly and monthly client report schedules and meet deadlines.
• Work with Data Engineering and BI teams to onboard new data sources and create dashboards.

Skills

Google Sheets

Excel

SQL

Python

Data analysis

Communication skills

Attention to detail

Education

Bachelor of Science degree in related field

Tools

Looker

Google Analytics

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Analyst, Audience Insights

Full Time Regular New York, NY, US

4 days ago Requisition ID: 2095

Salary Range: $60,000.00 To $80,000.00 Annually

Analyst, Audience Insights

Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

This position will be responsible for compiling regular data reporting and custom audience counts for clients, across our Medical Communications Group (MCG) and Business Media Group (BMG) brands, with a focus on campaigns for MCG. Responsibilities include the preparation of audience requests for targeted advertising programs, and delivery of scheduled and ad hoc reports for digital, events (live and virtual), lead generation, etc.

Responsibilities:

• Manage the intake of target files from clients and ensure timely distribution to the appropriate internal stakeholders
• Generate presale audience counts for MCG and BMG sales team for proposals and RFPs
• Develop custom audience counts for targeted programs for proposals and RFPs, and provide general insights into the audience
• Work with sales support team to understand client needs and use existing tools to come up with applicable data, analysis and insights
• Maintain, create, and distribute reports from internal and third party data platforms for digital programs, live and virtual events, webcasts and podcasts, lead generation campaigns, and social platforms etc. for presentation to external clients
• QA and validate reports by reviewing data from multiple sources to assure clients receive accurate data
• Create and maintain a schedule of weekly and monthly client reports and meet deadlines without fail
• Work with the Data Engineering and Business Intelligence team to develop requirements to onboard new data sources and create visualization dashboards for the business

Qualifications include:

• Bachelor of Science degree in related field preferred
• Minimum of one (1), ideally three (3) years of related experience
• Knowledge of digital landscape, technologies and practices
• Self-starter with great attention to detail, as well as strong organizational, time management and communication skills
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Strong capabilities with Google Sheets, Excel skills utilizing vlookups, sumifs, countifs, and average/max/min
• Willingness and ability to learn other data platforms (Google Analytics, Looker, etc)
• Experience with SQL and Python preferred
• Knowledge of Medical terminology preferred

What We Offer:

• A competitive compensation package
• The salary range for this position is $60,000-$80,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Commuter benefits
• Employee referral awards
• Tuition reimbursement
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week "Work from Anywhere" benefit, to promote work life balance

About Haymarket

Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight's Long-Term Care News. Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket's portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket's brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we're proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet. An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws. Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @ haymarketmedia.com are legitimate. When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn. You can view our open positions on our website US careers section: www.Haymarket.com California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.