Audience Insights Analyst - Data Reporting (Hybrid)

Haymarket-Media-1; City of Niagara Falls (NY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Paid vacation, holiday and sick time

Health plans (medical, dental, vision)

401(k) with company match

Life insurance

Referral awards

Training opportunities

Creative, collaborative workplace

Three Week Work from Anywhere

Job summary

Haymarket Media, Inc. in New York, NY is seeking an Analyst to join the Audience Insights team on a hybrid schedule; three days in office depending on business needs. The role focuses on compiling data reports and audience counts across Medical Communications Group and Business Media Group brands.

The analyst will prepare audience requests for targeted advertising programs, deliver regular and ad hoc reports, and collaborate with sales and data teams to generate insights and visualizations.

Qualifications

• Bachelor of Science degree in related field preferred.
• Minimum of 1–3 years of related experience.
• Knowledge of digital landscape, technologies and practices.
• Strong analytical skills with attention to detail and accuracy.
• Proficiency with Google Sheets and Excel (vlookups, sumifs, countifs, average, max/min).
• Willingness to learn Google Analytics, Looker, and other data platforms.
• Knowledge of Medical terminology preferred.

Responsibilities

• Manage the intake of target files from clients and ensure timely distribution to internal stakeholders.
• Generate presale audience counts for MCG and BMG sales team for proposals and RFPs.
• Develop custom audience counts for targeted programs for proposals and RFPs, and provide general insights into the audience.
• Work with sales support team to understand client needs and use existing tools to come up with applicable data, analysis and insights.
• Maintain, create, and distribute reports from internal and third party data platforms for digital programs, live and virtual events, webcasts and podcasts, lead generation campaigns, and social platforms etc. for presentation to external clients.
• QA and validate reports by reviewing data from multiple sources to assure clients receive accurate data.
• Create and maintain a schedule of weekly and monthly client reports and meet deadlines without fail.
• Work with the Data Engineering and Business Intelligence team to develop requirements to onboard new data sources and create visualization dashboards for the business.

Skills

Google Sheets

Excel (vlookups, sums, counts)

SQL

Python

Analytical skills

Communication skills

Education

Bachelor of Science degree in related field

Tools

Google Analytics

Looker

Job description

Haymarket Media, Inc. in New York, NY is seeking an Analyst to join the Audience Insights team on a hybrid schedule; three days in office depending on business needs. The role focuses on compiling data reports and audience counts across Medical Communications Group and Business Media Group brands.

The analyst will prepare audience requests for targeted advertising programs, deliver regular and ad hoc reports, and collaborate with sales and data teams to generate insights and visualizations.