Senior Audience & Insights Analyst - Hybrid + Equity

Covariance Labs Inc.; New York (NY); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

401k with match

Unlimited PTO + 13 holidays

Daily lunch stipend

Job summary

Covariance Labs Inc. in New York is seeking a Senior Analyst, Audience & Consumer Insights to uncover the stories in our data that move our sales, customers, and market forward.

You'll build audiences, personas, and analyses behind pitches, customer business reviews, and the content we publish. You will leverage SQL, Excel, and Tableau to deliver pre-sale analyses, create actionable segments across channels, and inspire customers to use our data more.

Qualifications

• 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
• Experience building audiences and personas for media plans and activation across ad platforms.
• Hands-on data analyses in SQL, Excel, and BI tools like Tableau.
• Ability to turn data into writing, charts, and slides that land with a CMO.
• Experience with retailers, restaurants, or other consumer brands with physical stores is a plus.
• Use of AI tools to analyze, draft, and visualize insights.

Responsibilities

• Pre-sale analyses: build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow.
• Audiences and personas: turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels.
• Inspire increased usage: bring fresh analyses to every business review and show customers new ways to put our data to work.
• Market content: find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing.
• Platform expert: know our data and platform better than anyone, train the team, and share what you learn with Product.

Skills

Audience analysis

Data storytelling

AI usage

Industry knowledge

Analytical thinking

Tools

SQL

Excel

Tableau

Job description

Covariance Labs Inc. in New York is seeking a Senior Analyst, Audience & Consumer Insights to uncover the stories in our data that move our sales, customers, and market forward.

You'll build audiences, personas, and analyses behind pitches, customer business reviews, and the content we publish. You will leverage SQL, Excel, and Tableau to deliver pre-sale analyses, create actionable segments across channels, and inspire customers to use our data more.