Audience Growth Strategist: SEO & Multi-Platform Discovery

New York Post; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

The New York Post is hiring an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post) and works with editorial, product, development, video, data, and marketing to drive multi-platform discoverability.

You will optimize content across search, YouTube, social, and emerging AI-driven platforms, conduct keyword research, and monitor performance to adapt in

Qualifications

• At least 3 years of experience in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment.
• Expertise in multi-platform optimization across Google, YouTube, social and emerging AI search engines.
• Experience with competitive SEO and analytics tools such as SEMrush, Google Trends, Google Search Console, and Google Analytics.
• Understanding of the SEO industry and evolving web standards; knowledge of structured data/schema.org is a plus.
• Ability to balance priorities and thrive in a fast-paced environment; California newsroom experience is a plus.

Responsibilities

• Work with the Sr. Audience Development specialist on optimization and discovery for tentpole events across platforms.
• Pitch content strategies to strengthen multi-platform presence and authority.
• Contribute to optimization strategies for franchises and key verticals, on- and off-platform.
• Support homepage, landing pages, and article templates to boost discoverability and engagement.
• Partner with editorial, product, development, video, data, and marketing teams to align audience strategies.
• Conduct keyword and platform research to identify content gaps and trends.
• Monitor performance metrics and platform analytics to inform strategy in real time.
• Participate in editorial meetings and share optimization insights for coverage.
• Lead regular training sessions and audits to embed best practices newsroom-wide.

Skills

SEO

Audience development

Platform optimization

Analytical tools

Team collaboration

Tools

SEMrush

Google Trends

Google Search Console

Google Analytics

Job description

The New York Post is hiring an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post) and works with editorial, product, development, video, data, and marketing to drive multi-platform discoverability.

You will optimize content across search, YouTube, social, and emerging AI-driven platforms, conduct keyword research, and monitor performance to adapt in