Audience Development Specialist (SEO), The California Post

New York Post Group; Los Angeles (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Comprehensive benefits package

Retirement and savings options

Emotional wellbeing programs

Job summary

A leading media organization in Los Angeles is seeking an Audience Development Specialist to enhance our audience optimization strategy. This role involves collaborating with cross-functional teams to ensure our journalism reaches a wider audience. Candidates must have 3–5 years of experience in SEO and platform optimization, and an understanding of multi-platform strategies across Google and social media. This position requires attention to detail and strong communication skills along with a willingness to report on-site five days a week.

Qualifications

• 3–5 years in SEO, audience development, or platform optimization.
• Experience in a newsroom or digital media environment is preferred.
• Ability to thrive in a fast-paced start-up environment.

Responsibilities

• Develop audience optimization strategies for various platforms.
• Conduct keyword and platform research to inform content gaps.
• Monitor performance metrics to adjust strategies and enhance engagement.

Skills

SEO expertise

Multi-platform optimization

Analytical tools proficiency

Interpersonal skills

Attention to detail

Tools

SEMrush

Google Trends

Google Search Console

Google Analytics

Job description

Audience Development Specialist, The California Post

Join the news team as an Audience Development Specialist at New York Post to help execute our audience optimization strategy as we expand to California. This role reports to the Senior Audience Development Specialist (California Post) and works closely with cross‑functional teams.

Base Pay Range: $70,000 – $80,000 per year.

The Audience Development Specialist will play a key role in driving multi‑platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI‑driven platforms.

Responsibilities

• Work alongside the Sr. Audience Development Specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI‑driven search.
• Pitch trending, evergreen, and planned content strategies that strengthen The California Post’s authority and multi‑platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on‑ and off‑platform.
• Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
• Partner with cross‑functional stakeholders—editorial, product, development, video, data, and marketing—to align audience strategies.
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
• Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
• Participate in editorial meetings and contribute real‑time optimization insights to shape coverage.
• Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Requirements

• 3–5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment.
• Expertise in multi‑platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus).
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics).
• Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus.
• Ability to balance priorities and thrive in a fast‑paced start‑up environment; experience in a California‑based newsroom is a plus.
• Strong interpersonal and communication skills; ability to be a self‑starter and team player.
• Highly organized with excellent attention to detail.
• Willingness to work nights and weekends as needed.

Note: This role will be expected to report on‑site five days per week.

Benefits

Eligible employees receive a comprehensive and competitive benefits package, including physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.

Equal Opportunity Employer

The New York Post is an equal opportunity employer. We do not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. We consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.