Multi-Platform SEO & Audience Strategist

Nashville Public Radio; Los Angeles (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

The California Post is seeking an Audience Development Specialist to optimize reach across search, video, social, and emerging AI-driven platforms. This role will report into the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will play a key role in driving multi-platform discoverability and engagement for tentpole events and ongoing coverage, collaborating across editorial, product, development, video,

Qualifications

• 3+ years of experience in SEO, audience development, or platform optimization within a newsroom or digital media environment
• Experience with multi-platform optimization (Google, YouTube, social platforms; AI search engines a plus)
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
• Understanding of SEO industry and Google standards; knowledge of structured data is a plus

Responsibilities

• Work with Sr. Audience Development specialist on audience optimization for events and broader coverage
• Pitch content strategies to strengthen multi-platform presence
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals
• Support homepage, landing pages, and article template optimization for discoverability and engagement
• Collaborate with editorial, product, development, video, data, and marketing teams to align audience strategies
• Conduct keyword and platform research to identify gaps and trends
• Monitor performance metrics, benchmarks, and platform analytics to adjust strategy
• Participate in editorial meetings and provide real-time optimization insights
• Lead regular training and audits to embed best practices newsroom-wide

Skills

SEO

Audience Development

Platform Optimization

Analytics Tools

Tools

SEMrush

Google Trends

Google Search Console

Google Analytics

schema.org

Job description

The California Post is seeking an Audience Development Specialist to optimize reach across search, video, social, and emerging AI-driven platforms. This role will report into the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will play a key role in driving multi-platform discoverability and engagement for tentpole events and ongoing coverage, collaborating across editorial, product, development, video,