Audience Growth & Discovery Specialist

New York Post; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

The California Post is hiring an Audience Development Specialist to drive our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post) and collaborates with cross-functional teams to maximize discoverability across search, video, social, and AI-driven platforms.

The ideal candidate will have 3+ years in SEO/audience development in a newsroom or digital media setting, with strong analytics tool experience and

Qualifications

• 3+ years in SEO, audience development, or platform optimization in a newsroom or digital media environment.
• Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social optimization a plus).
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics).
• Understanding of SEO industry and Google standards; Schema.org knowledge a plus.
• Ability to balance priorities in a fast-paced startup-style environment; California-based newsroom a plus.
• Strong interpersonal and communication skills; self-starter and team player.
• Highly organized with attention to detail.
• Willingness to work nights and weekends as needed.

Responsibilities

• Work with the Sr. Audience Development specialist on audience optimization and discovery for tentpole events across Google, YouTube, social, and AI-driven search.
• Pitch trending, evergreen and planned content strategies to strengthen the California Post’s authority and multi-platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and content verticals on- and off-platform.
• Support execution of optimization strategies for homepage, landing pages, and article templates to boost discoverability, engagement, and conversions.
• Partner with editorial, product, development, video, data, and marketing to align audience strategies.
• Conduct keyword and platform research to identify content gaps and trends.
• Monitor performance metrics and platform analytics to inform strategy in real time.
• Participate in editorial meetings and provide real-time optimization insights.

Skills

SEO expertise

Audience development

Multi-platform optimization

Analytics tools

Schema.org knowledge

California newsroom experience

Interpersonal skills

Detail-oriented

Evening/weekend availability

Job description

The California Post is hiring an Audience Development Specialist to drive our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post) and collaborates with cross-functional teams to maximize discoverability across search, video, social, and AI-driven platforms.

The ideal candidate will have 3+ years in SEO/audience development in a newsroom or digital media setting, with strong analytics tool experience and