Audience Development Specialist (SEO & Content Optimization), The California Post

New York Post; Los Angeles (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Comprehensive benefits package

Health coverage

Retirement plans

Job summary

The New York Post is seeking an Audience Development Specialist to enhance audience reach through strategic optimization efforts. This role involves collaborating with cross-functional teams and focusing on multi-platform discoverability across various channels.

Candidates should have 3-5 years of relevant experience in audience development, demonstrate expertise in SEO, and possess strong communication skills. The position is on-site, five days a week, with a shift from 12 p.m. to 8 p.m. PST.

Qualifications

• 3-5 years in SEO, audience development, or platform optimization.
• Expertise in multi-platform optimization and social media.
• Experience using SEO and analytics tools is a must.

Responsibilities

• Drive audience optimization and discovery for tentpole events.
• Pitch content strategies to strengthen authority.
• Monitor performance metrics and adjust strategies.

Skills

SEO expertise

Multi-platform optimization

Experience with SEMrush, Google Trends

Strong communication skills

Team player

Job description

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Specialist (California Post), working closely with cross-functional teams.

The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.

Responsibilities

• Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
• Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.
• Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
• Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
• Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
• Participate in editorial meetings and contribute real-time optimization insights to shape coverage.
• Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Qualifications

• 3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
• Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
• Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
• Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
• Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
• Highly organized with excellent attention to detail
• Willingness to work nights and weekends as needed

Note: This role will be expected to report on-site 5 days per week. The shift schedule for this position is Monday-Friday, 12 p.m.-8 p.m. PST.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Base Pay Range: 75,000 - 85,000

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.