Audience Growth & SEO Strategist

California Post; Los Angeles (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will drive multi-platform discoverability across search, video, social, and AI-driven platforms, ensuring journalism reaches the widest possible audience.

Qualifications

• At least 3 years of experience in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment.
• Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines); social optimization a plus.
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics).
• Understanding of SEO industry and Google standards; knowledge of structured data/schema.org is a plus.
• Ability to balance priorities in a fast-paced startup environment; California newsroom experience is a plus.
• Strong self-starter and team player with excellent interpersonal and communication skills.
• Highly organized with meticulous attention to detail.
• Willingness to work nights and weekends as needed.

Responsibilities

• Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events.
• Pitch trends and content strategies to strengthen multi-platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and content verticals.
• Support optimization of homepage, landing pages, and article templates to boost discoverability and engagement.
• Partner with editorial, product, development, video, data, and marketing teams to align audience strategies.
• Conduct keyword and platform research to identify content gaps and audience demand.
• Monitor performance metrics and platform analytics to inform strategy in real time.
• Participate in editorial meetings and share real-time optimization insights.
• Conduct regular training sessions and audits to embed best practices newsroom-wide.

Skills

SEO

Audience development

Platform optimization

Cross-functional collaboration

Analytical thinking

Tools

SEMrush

Google Trends

Google Search Console

Google Analytics

Job description

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will drive multi-platform discoverability across search, video, social, and AI-driven platforms, ensuring journalism reaches the widest possible audience.