Audience Growth Marketer — Paid Acquisition & Analytics

Haymarket; New York (NY); On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Work from Anywhere

Health plans

401(k) matching

Life insurance

Commuter benefits

Tuition reimbursement

Training programs

Collaborative culture

Job summary

Haymarket seeks an Audience Marketing Specialist to drive paid acquisition and audience growth across MM+M, PRWeek, Campaign, and MCK. The role blends hands-on campaign management with strong operational analytics to optimize revenue and reader acquisition.

The ideal candidate will manage SEM, paid social, and programmatic campaigns, analyze performance, and translate insights into actionable optimizations within a collaborative, fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• 3+ years of experience in digital marketing, paid media, or audience development.
• Hands-on experience with SEM, paid social ads platforms (LinkedIn, Meta), and programmatic/display networks.
• Proficient with spreadsheets and cross-platform analytics to measure ROI and conversions.
• Strong organizational skills to manage ad budgets, media schedules, and data workflows.
• Excellent written, verbal, and visual communication with stakeholders.

Responsibilities

• Plan, build, and execute paid acquisition campaigns across SEM, paid social, and programmatic networks to drive new subscriber acquisition.
• Test and optimize growth tactics including retargeting, native advertising, affiliate partnerships, and sponsored content.
• Monitor daily spend, creative performance, and conversion paths; AB test ad copy, landing pages, and targeting parameters.
• Maintain monthly KPI trackers; consolidate performance across paid channels, search, social, and site traffic.
• Process subscriber reclassifications, verify data in Omeda, and manage newsletter onboarding tracking.

Skills

Digital marketing

Paid media

Audience development

Analytics

Budget management

Education

Bachelor’s degree in Marketing, Digital Media, Business, or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

Programmatic networks

Job description

Haymarket seeks an Audience Marketing Specialist to drive paid acquisition and audience growth across MM+M, PRWeek, Campaign, and MCK. The role blends hands-on campaign management with strong operational analytics to optimize revenue and reader acquisition.

The ideal candidate will manage SEM, paid social, and programmatic campaigns, analyze performance, and translate insights into actionable optimizations within a collaborative, fast-paced environment.