Audience Growth Lead – Donor Acquisition & Strategy

Alliance Defending Freedom; Scottsdale (AZ); On-site; USD 103,000 - 150,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) with company match

Paid time off

12 paid holidays

Job summary

Alliance Defending Freedom is seeking an Audience Growth Program Manager to lead audience growth programs, manage vendor contracts, and translate campaign learnings into sharper audience strategy. You will partner with project managers, Marketing Operations, and Data teams to drive plans across the finish line and ensure budget accuracy.

The ideal candidate thrives at the intersection of marketing strategy, data, and execution within a mission-driven nonprofit environment.

Qualifications

• 5+ years of marketing, agency, or program management experience.
• Experience managing vendors, contractors or marketing agencies, including contracts approved by legal.
• Experience writing and organizing clear, compelling marketing briefs.
• Experience using campaign and audience data to optimize results.
• Strong organizational and program-management skills; ability to juggle multiple plans and campaigns.
• Ability to partner cross-functionally with project managers, marketing operations, and data teams.

Responsibilities

• Guide brand and media-buy contracts through legal review and approval, ensuring terms, timelines, and deliverables are met.
• Turn campaign testing and learnings into sharper audience growth and content strategy.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations.
• Write and edit marketing briefs that align internal teams and external partners around objectives.
• Collaborate with Audience Growth, project managers, Marketing Operations, and Data teams to drive plans and timelines.
• Build and maintain strong vendor and agency relationships.
• Establish and manage delivery schedules for ads, mail, and other content across teams and partners.
• Track campaign costs against budget and reconcile spend.

Skills

Marketing experience

Vendor management

Program management

Data-driven optimization

Cross-functional collaboration

Digital marketing

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Alliance Defending Freedom is seeking an Audience Growth Program Manager to lead audience growth programs, manage vendor contracts, and translate campaign learnings into sharper audience strategy. You will partner with project managers, Marketing Operations, and Data teams to drive plans across the finish line and ensure budget accuracy.

The ideal candidate thrives at the intersection of marketing strategy, data, and execution within a mission-driven nonprofit environment.