Audience Growth Lead

Alliance Defending Freedom; Lansdowne (VA); On-site; USD 103,000 - 150,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) with company match

Paid time off & holidays

Job summary

Alliance Defending Freedom in Lansdowne, VA seeks an Audience Growth Program Manager to own growth initiatives that raise awareness, engage potential donors, and drive first gifts. You will manage brand and media-buy relationships, translate campaign learnings into sharper audience strategy, and ensure budgets and reporting are precise.

The ideal candidate blends marketing strategy, data analysis, and execution, collaborating with vendors, agencies, and internal teams to deliver measurable

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of comparable marketing, agency, or program management experience.
• Experience managing vendors, contractors or marketing agencies, including establishing contracts approved by legal.
• Experience writing and organizing clear, compelling marketing briefs.
• Experience using campaign and audience data to make optimization recommendations.
• Strong organizational and program-management skills, with the ability to juggle multiple concurrent strategy plans and campaigns.
• Ability to partner cross-functionally with project managers, marketing operations, and data teams to deliver results.
• Familiarity with digital marketing, connected television, and/or direct mail production.

Responsibilities

• Guide brand and media-buy contracts through legal review and approval, collaborating with the marketing team to keep tracking terms, timelines, and deliverables on schedule.
• Turn campaign testing and learnings into sharper audience growth and content strategy, translating campaign results into concrete improvements for future content and targeting.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.
• Organize, edit, and, when needed, write clear, compelling marketing briefs that align internal teams and external partners around campaign objectives, audience, and deliverables.
• Partner closely with the Audience Growth team, project managers, Marketing Operations, and Data teams to drive audience growth strategy plans forward, keeping deliverables, dependencies, and timelines on track, while ensuring accurate, timely campaign and program reporting.
• Build and support strong vendor and agency relationships.
• Establish and manage delivery schedules for ads, mail, and other campaign content across internal teams and outside partners.
• Track campaign costs against budget and reconcile spend to keep programs on target.

Skills

Vendor management

Campaign data analysis

Marketing briefs writing

Cross-functional collaboration

Digital marketing

Direct mail production

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Alliance Defending Freedom in Lansdowne, VA seeks an Audience Growth Program Manager to own growth initiatives that raise awareness, engage potential donors, and drive first gifts. You will manage brand and media-buy relationships, translate campaign learnings into sharper audience strategy, and ensure budgets and reporting are precise.

The ideal candidate blends marketing strategy, data analysis, and execution, collaborating with vendors, agencies, and internal teams to deliver measurable