Audience Growth Program Manager

Alliance Defending Freedom; Lansdowne (VA); On-site; USD 103,000 - 150,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) with company match

Paid time off & holidays

Job summary

Alliance Defending Freedom in Lansdowne, VA seeks an Audience Growth Program Manager to own growth initiatives that raise awareness, engage potential donors, and drive first gifts. You will manage brand and media-buy relationships, translate campaign learnings into sharper audience strategy, and ensure budgets and reporting are precise.

The ideal candidate blends marketing strategy, data analysis, and execution, collaborating with vendors, agencies, and internal teams to deliver measurable

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of comparable marketing, agency, or program management experience.
• Experience managing vendors, contractors or marketing agencies, including establishing contracts approved by legal.
• Experience writing and organizing clear, compelling marketing briefs.
• Experience using campaign and audience data to make optimization recommendations.
• Strong organizational and program-management skills, with the ability to juggle multiple concurrent strategy plans and campaigns.
• Ability to partner cross-functionally with project managers, marketing operations, and data teams to deliver results.
• Familiarity with digital marketing, connected television, and/or direct mail production.

Responsibilities

• Guide brand and media-buy contracts through legal review and approval, collaborating with the marketing team to keep tracking terms, timelines, and deliverables on schedule.
• Turn campaign testing and learnings into sharper audience growth and content strategy, translating campaign results into concrete improvements for future content and targeting.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.
• Organize, edit, and, when needed, write clear, compelling marketing briefs that align internal teams and external partners around campaign objectives, audience, and deliverables.
• Partner closely with the Audience Growth team, project managers, Marketing Operations, and Data teams to drive audience growth strategy plans forward, keeping deliverables, dependencies, and timelines on track, while ensuring accurate, timely campaign and program reporting.
• Build and support strong vendor and agency relationships.
• Establish and manage delivery schedules for ads, mail, and other campaign content across internal teams and outside partners.
• Track campaign costs against budget and reconcile spend to keep programs on target.

Skills

Vendor management

Campaign data analysis

Marketing briefs writing

Cross-functional collaboration

Digital marketing

Direct mail production

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Locations: Lansdowne, VA / Dallas, TX / Scottsdale, AZ

Team Overview

As the Audience Growth Program Manager at ADF, you'll report to the Director of Audience Growth, owning audience growth programs that raise awareness of ADF, engage potential donors, and inspire them to make their first gift. From managing brand and media-buy contracts through legal review to translating campaign learnings into sharper audience strategy, you'll turn data into action and strategy into results. You'll partner closely with project managers, vendors, and agencies to drive plans across the finish line, write marketing briefs that keep internal teams and external partners aligned, and help ensure program budgets and results are tracked with precision.

The ideal candidate thrives at the intersection of marketing strategy, data, and execution, and is ready for their work to fuel a mission that matters.

Key Responsibilities

• Guide brand and media-buy contracts through legal review and approval, collaborating with the marketing team to keep tracking terms, timelines, and deliverables on schedule.
• Turn campaign testing and learnings into sharper audience growth and content strategy, translating campaign results into concrete improvements for future content and targeting.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.
• Organize, edit, and, when needed, write clear, compelling marketing briefs that align internal teams and external partners around campaign objectives, audience, and deliverables.
• Partner closely with the Audience Growth team, project managers, Marketing Operations, and Data teams to drive audience growth strategy plans forward, keeping deliverables, dependencies, and timelines on track, while ensuring accurate, timely campaign and program reporting.
• Build and support strong vendor and agency relationships.
• Establish and manage delivery schedules for ads, mail, and other campaign content across internal teams and outside partners.
• Track campaign costs against budget and reconcile spend to keep programs on target.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of comparable marketing, agency, or program management experience.
• Demonstrated experience managing vendors, contractors or marketing agencies, including establishing contracts approved by legal.
• Experience writing and organizing clear, compelling marketing briefs.
• Experience using campaign and audience data to make optimization recommendations.
• Strong organizational and program-management skills, with the ability to juggle multiple concurrent strategy plans and campaigns.
• Ability to partner cross-functionally with project managers, marketing operations, and data teams to deliver results.
• Familiarity with digital marketing, connected television, and/or direct mail production.

Preferred Qualifications

• Experience with Salesforce, specifically Salesforce Marketing Cloud
• Experience with Google Analytics

Pay & Benefits

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

Want to Know More About ADF?

This salary range is reflective of a position based in Lansdowne, VA. This range is a good-faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.

Virginia Salary Range

$103,000—$150,000 USD