Audience Growth & Membership Director

Prison Journalism Project; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

36-hour four-day work week

Health, dental and vision insurance

401K

Paid vacation + US holidays

Professional development opportunities

Job summary

Prison Journalism Project seeks a Director of Audience and Membership to help our stories reach new readers, deepen relationships with supporters, and grow a sustainable revenue stream.

You will lead audience development, email strategy, social distribution, and events, collaborating with leadership to turn readers into members and donors while maintaining our commitment to diverse, mission-driven reporting.

Qualifications

• Experience leading audience growth and distribution strategy in journalism or mission-driven media.
• History of growing membership or reader revenue and ability to ask for support.
• Project management experience leading cross-functional work from planning through execution.
• Experience with donor CRM and fundraising platforms such as Bloomerang or Givebutter.
• Editorial judgment balancing audience growth with mission, integrity and revenue goals.

Responsibilities

• Set audience and engagement strategy with clear metrics and milestones.
• Own newsletters and email strategy, driving subscriber growth and conversions.
• Own social media and content distribution across platforms.
• Produce quarterly virtual audience events and manage calendar.
• Use data and audience research to inform journalism and products.
• Lead the audience-to-donor pipeline and membership revenue targets.

Skills

Audience growth

Distribution strategy

Membership growth

Project management

Data-driven decisions

Editorial judgment

Cross-functional collaboration

Tools

Bloomerang

Givebutter

Job description

Prison Journalism Project seeks a Director of Audience and Membership to help our stories reach new readers, deepen relationships with supporters, and grow a sustainable revenue stream.

You will lead audience development, email strategy, social distribution, and events, collaborating with leadership to turn readers into members and donors while maintaining our commitment to diverse, mission-driven reporting.