Audience Growth & Engagement Specialist

WATT Global Media; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

WATT Global Media is seeking an Audience Marketing Coordinator to drive audience growth and engagement across its brands. You will support lifecycle campaigns, analyze data, and optimize performance to align with business goals.

You will manage social media activities, coordinate with vendors, and leverage marketing technology to enhance data quality and deliver effective campaigns. Strong communication and analytical skills are essential.

Qualifications

• Bachelor's degree or equivalent experience required.
• 2+ years of experience in marketing required.

Responsibilities

• Execute audience marketing campaigns across platforms to grow engagement.
• Analyze audience behavior and website metrics to improve campaigns.
• Monitor campaign performance and suggest optimization opportunities.
• Manage day-to-day social media for WATT's media brands and engage with audiences.
• Utilize AI tools to identify growth opportunities and automate workflows.
• Maintain audience lists for newsletters and campaigns.

Skills

Digital marketing

Email marketing

Social media management

Marketing analytics

AI in marketing

Education

Bachelor's degree or equivalent experience

Tools

CRM/CDP platforms

Web analytics tools

Marketing automation systems

Job description

WATT Global Media is seeking an Audience Marketing Coordinator to drive audience growth and engagement across its brands. You will support lifecycle campaigns, analyze data, and optimize performance to align with business goals.

You will manage social media activities, coordinate with vendors, and leverage marketing technology to enhance data quality and deliver effective campaigns. Strong communication and analytical skills are essential.