Audience Growth & Engagement Coordinator

WATT Global Media; Illinois; On-site; USD 52,000 - 68,000; Full time

Job summary

WATT Global Media is seeking an Audience Marketing Coordinator to drive audience growth and engagement across multiple brands. You will support campaigns, analyze data, and optimize lifecycle programs to retain subscribers and expand reach.

You will manage social channels, leverage AI tools for automation, and ensure data privacy standards while coordinating with vendors and internal teams.

Qualifications

• Bachelor's degree or equivalent experience; 2+ years of experience.
• Hands-on experience executing digital marketing campaigns, including email and organic social media.
• B2B marketing or media/publishing experience is a plus.
• Experience with marketing technology and analytics platforms.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Implement and optimize audience marketing campaigns across platforms.
• Analyze audience behavior and website metrics to improve engagement.
• Monitor campaigns and propose improvements using testing and insights.
• Manage day-to-day social media activities for brands.
• Leverage AI tools to identify growth opportunities and automate workflows.
• Maintain audience lists for newsletters and campaigns.
• Ensure data accuracy and privacy compliance.
• Coordinate with vendors for system maintenance.

Skills

Audience marketing

Digital marketing

Email marketing

Social media management

Marketing analytics

AI tools in marketing

Communication

Team collaboration

Education

Bachelor's degree or equivalent experience

Tools

CRM/CDP platforms

Marketing automation systems

Web analytics

Social media management tools

Excel

Job description

WATT Global Media is seeking an Audience Marketing Coordinator to drive audience growth and engagement across multiple brands. You will support campaigns, analyze data, and optimize lifecycle programs to retain subscribers and expand reach.

You will manage social channels, leverage AI tools for automation, and ensure data privacy standards while coordinating with vendors and internal teams.