Multi-Platform SEO & Audience Growth Specialist

New York Post; Pico Rivera (CA); On-site; USD 75,000 - 90,000; Full time

Job summary

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post) and collaborates with editorial, product, development, video, data, and marketing teams.

We expect 3–5 years in SEO or audience development, with strong knowledge of multi-platform optimization and analytics tools.

Qualifications

• 3–5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment.
• Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus).
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics).
• Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus.

Responsibilities

• Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
• Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.
• Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
• Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
• Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
• Participate in editorial meetings and contribute real-time optimization insights to shape coverage.
• Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Skills

SEO

Audience development

Platform optimization

Tools

SEMrush

Google Trends

Google Search Console

Google Analytics

Job description

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This onsite role reports to the Senior Audience Development Manager (California Post) and collaborates with editorial, product, development, video, data, and marketing teams.

We expect 3–5 years in SEO or audience development, with strong knowledge of multi-platform optimization and analytics tools.