Audience Engagement & Paid Media Strategy Lead

The New School; United States; Sur place; USD 84 000 - 90 000; Plein temps

Avantages offerts par ce poste

Health benefits

Tuition waiver

Paid vacation and holidays

Transit benefits

Professional development

Résumé du poste

The New School in New York City is seeking a strategic marketing leader to oversee paid and organic media, content distribution, and social publishing. You will collaborate with the Parsons/PA colleges and other divisions to advance recruitment, retention, and alumni engagement.

This role combines analytics, content strategy, and cross-functional leadership to drive brand growth across multiple platforms and in crisis situations. Some hybrid in-person collaboration on campus is expected.

Qualifications

• Three+ years in marketing or advertising.
• Understanding of the marketing funnel and how it applies to student recruitment and retention.
• Strong analytics and KPIs; ability to translate data into strategy.
• Strategic mindset with ability to iterate based on data insights.
• Familiarity with social media publishing tools such as Sprout, ContentStudio, etc.
• Experience managing paid media campaigns across platforms.
• Experience creating and executing strategic brand campaigns.
• Leadership experience with dotted-line reporting structures.
• Knowledge of AI implications for search and inbound queries.
• Commitment to brand guidelines and integrity.
• Ability to engage diverse communities and manage crisis communications.

Responsabilités

• Develop and execute strategic paid and organic media campaigns across platforms.
• Collaborate with Content and Creative teams to produce social media content for recruitment and retention.
• Publish and distribute content via direct publishing and agency partners.
• Coordinate with Enrollment and Student Retention for integrated campaigns and community management.
• Set KPI benchmarks and report insights to senior leadership.
• Monitor current events and trends in digital media to inform strategies.

Connaissances

Marketing strategy

Analytics

Social media management

Agency management

AI in marketing

Team leadership

Formation

Bachelor's degree in Marketing or related field

Outils

Sprout Social

ContentStudio

Description du poste

The New School in New York City is seeking a strategic marketing leader to oversee paid and organic media, content distribution, and social publishing. You will collaborate with the Parsons/PA colleges and other divisions to advance recruitment, retention, and alumni engagement.

This role combines analytics, content strategy, and cross-functional leadership to drive brand growth across multiple platforms and in crisis situations. Some hybrid in-person collaboration on campus is expected.