Senior Vice President & General Manager, Audience & Growth

Foundry; New York (NY); On-site; USD 270,000 - 330,000; Full time

Job summary

Foundry is seeking a dynamic Senior Vice President / General Manager, Audience & Growth to lead audience reach and consumer revenue efforts across its portfolio of 10+ global digital media publications. The ideal candidate must possess a strong growth mindset and possess deep expertise in audience engagement and strategic monetization.

Responsibilities include overseeing audience growth strategies, scaling engagement, and leading subscription and affiliate commerce initiatives. This position is based in New York City and offers a competitive compensation package around $300,000 plus bonuses.

Qualifications

• 10–15+ years in digital media or growth-focused environments.
• Proven success in audience growth and engagement.
• Experience with A/B testing frameworks.

Responsibilities

• Own the strategy for audience growth across publications.
• Scale community-driven audience engagement strategies.
• Oversee paid acquisition across various channels.

Skills

Digital media expertise

Audience growth

Consumer revenue strategies

SEO

Social media strategy

Cross-functional team leadership

Job description

Senior Vice President / General Manager, Audience & Growth

We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10+ global digital media publications. As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams. We vision the ideal candidate to be a modern media operator with a strong growth mindset and a general manager’s perspective, having a deep understanding of how audience engagement, community, and monetization work together to build durable, scalable media businesses. US-based in NYC, Austin, SF, or Boston

Key Responsibilities

• Own the strategy and performance for audience growth across all publications and platforms.
• Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
• Own the growth of affiliate commerce and subscription businesses across the portfolio.
• Lead paid subscription and premium membership strategy
• Oversee paid acquisition across search, social, and emerging channels
• Define KPIs across audience growth, engagement, and revenue
• Leverage data and experimentation to optimize performance
• Deliver insights and reporting to executive leadership

Experience

• 10–15+ years in digital media, consumer platforms, or growth-focused environments
• Proven success in audience growth, engagement, and consumer revenue
• Deep expertise in SEO, social, newsletters, and digital distribution
• Experience scaling affiliate commerce and/or subscription businesses
• Multi-brand or portfolio experience strongly preferred
• Strong general management mindset balancing strategy and execution
• Experience building and leading high-performing, cross-functional teams
• Ability to collaborate across editorial, product, tech, and commercial teams
• Deep understanding of growth analytics and conversion optimization
• Experience with experimentation frameworks (A/B testing, etc.)
• Ability to translate data into strategic business decisions

For individuals assigned and/or hired to work in applicable jurisdictions, Foundry includes a reasonable estimate of the compensation range for this role. This accounts for the wide range of factors considered in making compensation decisions, including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.

A reasonable estimate of the compensation for this role is $300,000 plus bonus.