Marketing Manager, D2C & Insights for Associations

Prudential Financial; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Market competitive salary & annualBONu

401(k) plan with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Job summary

Prudential Financial in Newark, NJ is seeking a Marketing Manager to spot marketplace trends, leverage research and data analytics, and design marketing plans that drive business objectives. The role emphasizes highly personalized approaches across direct mail, email, and digital channels, turning insights into campaigns that deliver measurable results.

You will partner with internal and external teams to create omni-channel strategies, align with budgets, and advance data-driven marketing

Qualifications

• Bachelors degree preferred.
• 5-10 years developing B2C/direct marketing strategies across highly personalized direct mail, email, and digital channels.
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans.
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategies.
• Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage measurable KPIs.
• Exceptional verbal and written communication skills; ability to build and maintain partnerships.

Responsibilities

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans.
• Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets; liaise with external partners to align integrated acquisition and retention growth plans.
• Support data-driven marketing by identifying opportunities for channel optimization and buyer segmentation.
• Develop marketing plans that align with business goals and drive future growth, addressing changing demographics and product needs.
• Create comprehensive briefs with objectives, direction and KPIs; work with creative teams to review materials for accuracy and alignment, and present insights to stakeholders.

Skills

D2C marketing

Data analytics

Direct mail

Email marketing

Digital marketing

Omni-channel

Education

Bachelors degree

Job description

Prudential Financial in Newark, NJ is seeking a Marketing Manager to spot marketplace trends, leverage research and data analytics, and design marketing plans that drive business objectives. The role emphasizes highly personalized approaches across direct mail, email, and digital channels, turning insights into campaigns that deliver measurable results.

You will partner with internal and external teams to create omni-channel strategies, align with budgets, and advance data-driven marketing