Audience Editor: Ecommerce & Store Personalization

Nashville Public Radio; New York (NY); On-site; USD 79,866 - 97,614; Full time

Job summary

The New York Times' Wirecutter is seeking an audience editor to lead programming and personalization for our ecommerce initiatives, with a focus on the Wirecutter Store. You will craft language, frameworks, and campaigns that explain the Store and drive engagement during major editorial moments.

You will oversee messaging voice, lifecycle flows, and on-site experiences, collaborating with newsroom, commerce, marketing, product and analytics teams to ensure independent, reader-first coverage

Qualifications

• 5+ years in a newsroom, audience, or editorial marketing role.
• Experience with email newsletters, lifecycle or CRM programs.
• Excellent editorial judgment and line-editing skills.
• Proven ability to use analytics and A/B testing to inform messaging decisions.

Responsibilities

• Drive the voice and editorial quality of Wirecutter Store-related messaging across channels.
• Support the editorial quality of PDPs on the Wirecutter Store.
• Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes).
• Partner with marketing to engage users at every lifecycle touchpoint.
• Create and maintain a Store messaging style guide aligned with Wirecutter voice.
• Contribute to newsletters and programming responsibilities for major moments.
• Collaborate with product and data to design reader journeys and editorial experiments.
• Continuously test and optimize subject lines, CTAs, timing, and sequencing.

Skills

Newsroom experience

Editorial judgment

Analytics & A/B testing

Email newsletters experience

Job description

The New York Times' Wirecutter is seeking an audience editor to lead programming and personalization for our ecommerce initiatives, with a focus on the Wirecutter Store. You will craft language, frameworks, and campaigns that explain the Store and drive engagement during major editorial moments.

You will oversee messaging voice, lifecycle flows, and on-site experiences, collaborating with newsroom, commerce, marketing, product and analytics teams to ensure independent, reader-first coverage