Audience Editor: Store Messaging & Personalization

The New York Times; New York (NY); On-site; USD 88,740 - 98,740; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid vacation

Paid parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times is seeking an audience editor to lead programming and personalization for our ecommerce initiatives, with a focus on the Wirecutter Store. You will shape messaging, campaigns, and campaigns that invite readers in and guide them through major editorial moments.

You will report to Wirecutter's deputy director of newsletters and programming and work with newsletters, audience, newsroom, commerce, marketing, product, and analytics teams to drive engagement and trust.

Qualifications

• 5+ years in a newsroom, audience, or editorial marketing role with substantial experience in writing, editing, or programming for digital audiences.
• Demonstrated experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels; familiarity with ecommerce or product-focused journalism.
• Excellent editorial judgment, line-editing skills, and a strong sense of how to translate rigorous reporting into clear, compelling, and trustworthy copy.
• Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.

Responsibilities

• Drive the voice and editorial quality of Store-related messaging across channels: Write and line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos, and Wirecutter Store entry points with deep editorial rigor and collaboration across partner teams.
• Support the editorial quality of product detail pages (PDPs) on the Wirecutter Store.
• Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes) so readers understand what the Store is and why they should trust it.
• Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle, from acquisition campaigns to transactional emails and targeted promos.
• Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals, including guidelines for CTAs, subject lines, and promotional framing.
• Contribute to overall Wirecutter newsletters and programming responsibilities — especially during major moments where it connects to the Store.
• Work closely with product and data to understand how we are engaging readers across surfaces, and design editorial experiments to better reach and engage with them based on behaviors.
• Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing) to improve engagement while staying rooted in our standards and reporting.
• Maintain a unified Store messaging and promo calendar that's integrated with Wirecutter's broader editorial, promotional, and major deal events strategy.
• Work closely with edit leadership and cross-functional teams like marketing and product to design reader journeys that connect journalism to the Store to follow-ups in a way that feels personal, useful, and closely connected to overall editorial reader journeys.
• Perform related work as assigned.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Skills

Newsroom experience

Editorial marketing

Email newsletters

A/B testing

Analytics

Job description

The New York Times is seeking an audience editor to lead programming and personalization for our ecommerce initiatives, with a focus on the Wirecutter Store. You will shape messaging, campaigns, and campaigns that invite readers in and guide them through major editorial moments.

You will report to Wirecutter's deputy director of newsletters and programming and work with newsletters, audience, newsroom, commerce, marketing, product, and analytics teams to drive engagement and trust.