Audience Editor, NYT Wirecutter

The New York Times; New York (NY); Hybrid; USD 89,000 - 99,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

FSA

401(k) plan

Paid vacation

Paid sick days

Paid parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times is seeking an audiences-focused editor to lead programming and personalization for Wirecutter’s ecommerce initiatives, with emphasis on the Wirecutter Store. You will shape messaging, campaigns, and lifecycle flows, aligning with Wirecutter’s voice and independence.

You will report to the Deputy Director of Newsletters and Programming, collaborating with newsroom, commerce, marketing, product, and analytics teams to deepen reader engagement across platforms.

Qualifications

• 5+ years in a newsroom, audience, or editorial marketing role involving digital audiences.
• Experience with email newsletters, lifecycle programs, or audience-led messaging channels.
• Strong editorial judgment and line-editing skills for clear, trustworthy copy.
• Ability to use analytics and audience insights to inform messaging decisions.

Responsibilities

• Drive voice and editorial quality of Store-related messaging across channels.
• Line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos.
• Create messaging frameworks for Store moments and launches.
• Collaborate with marketing to engage users at every lifecycle touchpoint.
• Maintain a Store messaging style guide aligned with Wirecutter goals.
• Contribute to Wirecutter newsletters and programming around major moments.
• Design reader journeys with product and data to improve engagement.
• Test and optimize subject lines, CTAs, timing, and sequencing.
• Maintain a unified Store messaging calendar integrated with editorial events.
• Collaborate with leadership and cross-functional teams to connect journalism to the Store.
• Perform related work as assigned and uphold journalistic independence.

Skills

Newsroom experience

Email newsletters

Analytics & A/B testing

Editorial judgment

Audience messaging

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role, Mission Or Department Overview

Wirecutter is seeking an editor to lead programming and personalization for our ecommerce initiatives, with a particular emphasis on the Wirecutter Store. You will be the editorial lead for how we talk about the Store — crafting language, frameworks, and campaigns that invite readers in, explain what the Store is, and bring them back during major editorial moments throughout the year. As audience editor for ecommerce, programming, and personalization, you will focus on three core areas: messaging, copy, and alignment with stakeholders around big editorial moments; audience strategy, lifecycle flows, and personalization rooted in our standards; and editorial programming and email support that tightly links our journalism to new platforms. As an audience editor, you will report to Wirecutter's deputy director of newsletters and programming, and collaborate closely with colleagues across newsletters and programming, audience at large, Wirecutter's newsroom, as well as our commerce, marketing, product, and analytics teams. You will drive the editorial voice of Store-related messaging, build and maintain a unified promo calendar, and design tests and experiments to deepen engagement while valuing Wirecutter's standards for independence and trust. You'll bring thoughtful editorial judgment, comfort working with data, and a sense of how lifecycle messaging, personalization, and on-site experiences can work together to serve readers. This role has the potential to be remote, though New York City-based applicants are preferred.

Responsibilities

• Drive the voice and editorial quality of Wirecutter Store-related messaging across channels: Write and line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos, and Wirecutter Store entry points with deep editorial rigor and collaboration across partner teams.
• Support the editorial quality of product detail pages (PDPs) on the Wirecutter Store:
• Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes) so readers understand what the Store is and why they should trust it.
• Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle, from acquisition campaigns to transactional emails and targeted promos.
• Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals, including guidelines for CTAs, subject lines, and promotional framing.
• Contribute to overall Wirecutter newsletters and programming responsibilities — especially during major moments where it connects to the Store (i.e. gifting season; deal events).
• Work closely with product and data to understand how we are engaging readers across surfaces, and design editorial experiments to better reach and engage with them based on behaviors — particularly in inboxes
• Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing) to improve engagement while staying rooted in our standards and reporting.
• Maintain a unified Store messaging and promo calendar that’s integrated with Wirecutter's broader editorial, promotional, and major deal events strategy, rather than running on a separate track.
• Work closely with edit leadership and in collaboration with cross-functional teams like marketing and product to design reader journeys that connect journalism to the Store to follow-ups in a way that feels personal, useful, and closely connected to overall editorial reader journeys.
• Perform related work as assigned.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• You will report to the Deputy Director, Newsletters and Programming, NYT Wirecutter.

Basic Qualifications

• 5+ years in a newsroom, audience, or editorial marketing role with substantial experience in writing, editing, or programming for digital audiences.
• Demonstrated experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels; familiarity with ecommerce or product-focused journalism.
• Excellent editorial judgment, line-editing skills, and a strong sense of how to translate rigorous reporting into clear, compelling, and trustworthy copy.
• Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.

Preferred Qualifications

• Comfort working cross-functionally with product, marketing, commerce, data, and creative partners, and an ability to advocate for reader-first, journalism-informed decisions.
• Strong organizational and project-management skills, including experience maintaining calendars, managing complex campaigns, and keeping multiple stakeholders aligned.
• A deep interest in Wirecutter's mission and a commitment to upholding our standards for independence, rigor, and service journalism in all Store-related communications.

This position is represented by the NewsGuild of NY.

REQ-020370

Additional Compensation And Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between:

$88,740 - $98,740 USD

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

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