Director, Audience & Connections Strategy

Ladders; United States; Remote; USD 118,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended winter break

Flexible schedules

Work from anywhere

100% paid parental leave

401(k) matching

Comprehensive medical, dental, and vis

Job summary

Ladders is seeking a Director, Audience & Connections Strategy to shape audience and channel strategy across paid, owned, and earned touchpoints for client campaigns. This role translates consumer insights and cultural trends into actionable guidance to strengthen media planning and drive growth. You will contribute to senior-level presentations, new business pitches, and measurement frameworks.

Location: Remote. Compensation: $118,000 – $130,000 annually.

Qualifications

• 6-8 years of experience in consumer insights or connections strategy.
• Expertise in audience and competitive intelligence tools such as GWI and Kantar.
• Proven success developing strategies across traditional and digital media.
• Strong analytical skills to identify insights and patterns.
• Experience presenting to senior stakeholders and supporting new business pitches.
• Deep understanding of the media landscape, including digital and traditional channels.
• Familiarity with AI tools for creative ideation and framework development.

Responsibilities

• Develop comprehensive connections strategies across paid, owned, and earned channels
• Conduct analysis to uncover consumer insights and cultural trends
• Create consumer journeys that inform cross-channel strategy decisions
• Serve as a strategic partner to clients on media investment decisions
• Collaborate with cross-functional teams to align strategic guidance with campaign objectives
• Define measurement frameworks to track meaningful business outcomes
• Represent the agency's strategic viewpoint in client presentations and pitches

Skills

Analytical skills

Cross-channel strategy

Media planning

Consumer insights

Stakeholder presentation

Education

Bachelor's degree or equivalent

Tools

GWI

Kantar

Job description

For our client, we are seeking a Director, Audience & Connections Strategy to join the team of a leader in the Business Services space.

This role will shape audience and channel strategy that connects consumer insights to effective media planning across paid, owned, and earned touchpoints. You will translate research, cultural trends, and competitive intelligence into actionable guidance that strengthens campaign performance and supports client growth. The position also plays a key role in senior-level presentations, new business pitches, and measurement frameworks that demonstrate meaningful business outcomes.

Location: Remote

Compensation: $118,000 – $130,000 annually

Responsibilities

• Develop comprehensive connections strategies across paid, owned, and earned channels
• Conduct analysis to uncover consumer insights and cultural trends
• Create consumer journeys that inform cross-channel strategy decisions
• Serve as a strategic partner to clients on media investment decisions
• Collaborate with cross-functional teams to align strategic guidance with campaign objectives
• Define measurement frameworks to track meaningful business outcomes
• Represent the agency's strategic viewpoint in client presentations and pitches

Qualifications

• 6-8 years of experience in consumer insights or connections strategy within an advertising or media agency
• Expertise in audience and competitive intelligence tools such as GWI and Kantar
• Proven success developing strategies across traditional and digital media
• Strong analytical skills to identify insights and patterns
• Experience presenting to senior stakeholders and supporting new business pitches
• Deep understanding of the media landscape, including digital and traditional channels
• Familiarity with AI tools for creative ideation and framework development

Benefits

• Remote-first culture
• Unlimited PTO
• Extended holiday break in winter
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Comprehensive medical, dental, and vision insurance
• Short-term disability insurance and additional voluntary insurance
• Annual Class Pass credits

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.