Senior Manager, Event Demand Gen & Growth

3M HEALTHCARE; Chicago (IL); On-site; USD 143,400 - 216,900; Full time

Benefits offered by this job

Time off programs

Medical, dental, vision

Paid parental leave

Life and disability insurance

401(k) with company match

Employee stock purchasing program

Job summary

Salesforce is seeking a strategic Senior Manager to lead demand generation for our events portfolio. You will shape end-to-end campaign strategy, connecting priority audiences to Salesforce’s flagship event experiences and driving registrations, attendance, engagement, and pipeline.

You will own cross-channel campaign execution across paid, owned, organic, and partner channels, collaborating with Experience Strategy, Creative, Messaging, Product Marketing, and regional teams to translate

Qualifications

• 8+ years of demand generation, integrated campaign strategy, or event marketing experience in B2B tech.
• Proven experience owning and leading integrated marketing campaigns across multiple channels.
• Strong expertise in audience segmentation, targeting strategy, and campaign orchestration.
• Experience working cross-functionally with creative, messaging, channel owners, and senior stakeholders.
• Strong analytical skills and data-driven decision making for optimization.
• Excellent communication, leadership, and stakeholder management abilities.
• Strong project management and organizational capabilities.
• Ability to operate effectively in fast-paced, cross-functional environments.

Responsibilities

• Lead demand generation for priority Salesforce events, owning strategy from audience definition through execution and performance.
• Translate event objectives into integrated, audience-first campaigns that drive registrations, attendance, engagement, and pipeline.
• Develop campaign frameworks outlining audience segments, messaging, channel roles, sequencing, and activation strategy.
• Ensure cohesive campaign execution across paid, owned, organic, and partner channels.
• Own campaign performance metrics and deliver insights and strategic recommendations to leadership.
• Collaborate with Experience Strategy, Creative, Messaging, Product Marketing, and regional teams to translate strategy into channel plans.

Skills

Demand generation

Campaign strategy

Audience segmentation

Cross-functional collaboration

Data-driven optimization

Stakeholder management

Leadership

Project management

Job description

Salesforce is seeking a strategic Senior Manager to lead demand generation for our events portfolio. You will shape end-to-end campaign strategy, connecting priority audiences to Salesforce’s flagship event experiences and driving registrations, attendance, engagement, and pipeline.

You will own cross-channel campaign execution across paid, owned, organic, and partner channels, collaborating with Experience Strategy, Creative, Messaging, Product Marketing, and regional teams to translate