Audience Growth & Engagement Strategist

Pittsburgh CLO; Pittsburgh (Allegheny County); Hybrid; USD 55,000 - 76,000; Full time

Job summary

Confluence Theater of Pittsburgh seeks an Audience Acquisition Manager to join the Advancement and Revenue team. This hybrid role blends creative marketing, community outreach, and data-driven insight to attract new single-ticket buyers and subscribers while diversifying the audience base.

Reports to Marketing Director and collaborates across departments. Responsibilities include campaigns across digital/print channels, overseeing group sales and education outreach, building community

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum of three years in audience development, marketing, or community engagement.
• Experience supervising or leading a marketing team preferred.
• Proven ability to build relationships with community organizations and diverse audiences.
• Experience collaborating with fundraising teams to align engagement with organizational goals.
• Experience with Tessitura, Prospect2, or similar CRM/ticketing platforms.

Responsibilities

• Develop and execute audience acquisition and subscriber renewal campaigns across multiple channels to grow new buyers and subscribers.
• Support education marketing and group sales efforts and provide direct outreach as needed.
• Create engagement and loyalty strategies to convert first-time buyers into repeat attendees and donors.
• Cultivate partnerships with community organizations and affinity groups to expand reach.
• Lead initiatives engaging accessibility-focused audiences and expand participation.
• Analyze audience data with BI to identify growth opportunities and inform strategy.
• Manage promotions, discounts, and referral programs to boost conversion and retention.
• Coordinate with Marketing and box office on group sales and partner ticketing programs.
• Plan and execute audience events, vendor management, and partner participation.

Skills

Audience development

Marketing

Community engagement

Data analysis

CRM experience

Education

Bachelor’s degree in Marketing/Communications/Nonprofit Management/Arts Admin

Tools

Tessitura

Prospect2

CRM/ticketing software

Job description

Confluence Theater of Pittsburgh seeks an Audience Acquisition Manager to join the Advancement and Revenue team. This hybrid role blends creative marketing, community outreach, and data-driven insight to attract new single-ticket buyers and subscribers while diversifying the audience base.

Reports to Marketing Director and collaborates across departments. Responsibilities include campaigns across digital/print channels, overseeing group sales and education outreach, building community