Attendee Acquisition Manager, Trade Shows

LexisNexis Risk Solutions; Norwalk (CT); On-site; USD 72,000 - 119,000; Full time

Benefits offered by this job

Flexible hours

Well-being initiatives

Parental leave

Sabbaticals

Job summary

RX is seeking an Attendee Acquisition Manager to drive attendance at world-class trade shows and events. You will develop at-show programming, identify prospective attendees, and collaborate with Marketing to build target lists and data mining plans.

You will manage onsite experiences and contribute to annual strategy and budget. The role requires 5-6 years in account management, strong communication, and attention to detail, with travel up to 30% domestically and internationally.

Qualifications

• 5-6 years account management or related experience; sales/marketing experience preferred.
• Demonstrate excellent organization and interpersonal skills.
• Have highly effective verbal and written communication skills.
• Demonstrate excellent attention to detail.
• High proficiency with computer skills (Word, PowerPoint, Excel).
• Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel).

Responsibilities

• Develop relationships with targeted attendee customers through visits, phone calls and emails throughout the show cycle.
• Research and identify prospective attendee targets using tools such as LinkedIn Sales Navigator.
• Collaborate with Marketing to develop target lists and execute data mining plans.
• Support the creation of the marketing communications plan for targeted attendees.
• Define goals for attendee registration targets.
• Report on weekly registration tracking to ensure attendance goals are met.
• Work cross-functionally to ideate, plan and execute onsite programming & events, elevating customer experience.
• Participate in strategic meetings to develop annual strategy and budget.
• Provide personalized service to key attendee customers, managing onsite registration, amenities, programming and focus groups.
• Attend competitive shows and industry events to strengthen relationships and prospect new business.
• Identify key industry associations for partnership and event promotion.
• Nurture relationships with external groups such as associations and buying groups.
• Identify trends and industry feedback to share with internal staff.

Skills

Account management

Communication

Organization

Travel readiness

Tools

Microsoft Word

PowerPoint

Excel

Job description

Attendee Acquisition Manager

Are you passionate about customer experience and creating unforgettable events? Would you like to drive attendance at world class trade shows and events?

About our Team

Attendee Acquisition Managers work with event and marketing leadership to define key segments based on the brand strategy along with purchasing power and buying influence within the industry. They work directly with these target segments, with the goal of creating successful relationships and driving them to attend the event.

About the Role

The Attendee Acquisition Manager uses their customer knowledge and creativity to develop the at-show programming for key attendees. Understanding new data mining opportunities and building customer databases to drive growth is key. Engaging with prospects and collaborating with internal partner groups is critical. Providing insights into the evolution of our customer experience demonstrating a high understanding of customer needs.

Responsibilities

• Developing relationships with targeted attendee customers through visits, phone calls and e-mails throughout the show cycle.
• Researching and identifying prospective attendee targets using tools such as LinkedIn Sales Navigator.
• Collaborating with Marketing to develop target lists and execute data mining plans.
• Supporting the creation of the marketing communications plan for targeted attendees.
• Defining goals for attendee registration targets.
• Reporting on weekly registration tracking to ensure attendance goals are met.
• Working cross functionally to ideate, plan and execute onsite programming & events, with a focus on elevating the customer experience.
• Participating in strategic meetings to develop annual strategy and budget.
• Providing personalized service to key attendee customers, managing all aspects of their onsite experience (registration, amenities, special programming, focus groups).
• Attending competitive shows and key industry events to strengthen customer relationships while prospecting new business.
• Identifying key industry associations for possible partnership and event promotion.
• Managing and nurturing relationships with external groups such as associations and industry buying groups.
• Identifying trends, feedback, and economical factors from the industry and providing insights to internal staff.

Requirements

• 5-6 years account management or related experience; sales/marketing experience preferred
• Demonstrate excellent organization and interpersonal skills
• Have highly effective verbal and written communication skills
• Demonstrate excellent attention to detail
• High proficiency with computer skills (Word, PowerPoint, Excel)
• Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel)

Work in a Way That Works for You

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous well-being initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit http://www.rxglobal.com.

U.S. National Base Pay Range: $71,600 - $119,400. Geographic differentials may apply in some locations to better reflect local market rates. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are committed to providing a fair and accessible hiring process.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights.

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.