Attendee Acquisition & Engagement Lead

RELX; United States; On-site; USD 72,000 - 119,000; Full time

Job summary

RELX RX Global is seeking an Attendee Acquisition Manager to drive attendee registration and enhance the customer experience at major shows. You will develop target attendee lists, work with Marketing to execute data mining plans, and coordinate incentives and programming for attendees.

The role requires strong organization and communication, plus the ability to travel up to 30% domestically and internationally as RX shows and partner events occur.

Qualifications

• 5–6 years account management or related experience; sales/marketing experience preferred.
• Demonstrate excellent organization and interpersonal skills
• Have highly effective verbal and written communication skills
• Demonstrate excellent attention to detail
• High proficiency with computer skills (Word, PowerPoint, Excel)
• Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel)

Responsibilities

• Developing relationships with targeted attendee customers through visits, phone calls and e-mails throughout the show cycle.
• Researching and identifying prospective attendee targets using tools such as LinkedIn Sales Navigator.
• Collaborating with Marketing to develop target lists and execute data mining plans. Supporting the creation of the marketing communications plan for targeted attendees.
• Defining goals for attendee registration targets. Reporting on weekly registration tracking to ensure attendance goals are met.
• Working cross functionally to ideate, plan and execute onsite programming & events, with a focus on elevating the customer experience.
• Participating in strategic meetings to develop annual strategy and budget.
• Providing personalized service to key attendee customers, managing all aspects of their onsite experience (registration, amenities, special programming, focus groups).
• Attending competitive shows and key industry events to strengthen customer relationships while prospecting new business. Identifying key industry associations for possible partnership and event promotion.
• Managing and nurturing relationships with external groups such as associations and industry buying groups.
• Identifying trends, feedback, and economical factors from the industry and providing insights to internal staff.

Skills

Account management

Interpersonal skills

Organizational skills

Verbal communication

Written communication

Attention to detail

Team collaboration

Tools

Word

PowerPoint

Excel

Job description

RELX RX Global is seeking an Attendee Acquisition Manager to drive attendee registration and enhance the customer experience at major shows. You will develop target attendee lists, work with Marketing to execute data mining plans, and coordinate incentives and programming for attendees.

The role requires strong organization and communication, plus the ability to travel up to 30% domestically and internationally as RX shows and partner events occur.