Atlanta Field Sales Specialist - Beer & Premix

Diageo; Dublin (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Diageo is seeking a Sales Specialist in Atlanta to build and manage distributor partnerships, execute market plans, and drive growth in the Greater Atlanta area. You will work field-based with distributor teams, monitor KPIs and collaborate with agencies to meet quarterly targets.

The role emphasizes strong relationship management, market analysis, and the ability to influence both On and Off Premise channels to deliver superior brand execution across Diageo’s beer and premix portfolio.

Qualifications

• Undergraduate degree required.
• Grounded commercial experience in Beer or Spirits preferred.
• Distributor experience within a beverage wholesaler landscape is a plus.
• Strong knowledge of distributor operations.
• Insight into On/Off Premise channels.

Responsibilities

• Work with distributor personnel and agencies to achieve agreed goals.
• Primarily field based in the Greater Atlanta area.
• Reports to the Sr. Distributor Manager - Georgia.
• Lead wholesaler execution against quarterly and monthly targets.
• Communicate goals clearly and ensure tools are in place to support attainment.
• Plan and manage investment for the territory and ensure program execution.
• Provide market insights and analyze account performance to drive growth.
• Develop account level goals for Quality, Distribution, Visibility, Price, Promotion and Persuasion.
• Build strong relationships with distributor partners and motivate sales teams.

Skills

Beer/spirits knowledge

Distributor operations

Sales targets

Influencing others

Negotiation

Organization

Independent work

Education

Undergraduate degree

Job description

Diageo is seeking a Sales Specialist in Atlanta to build and manage distributor partnerships, execute market plans, and drive growth in the Greater Atlanta area. You will work field-based with distributor teams, monitor KPIs and collaborate with agencies to meet quarterly targets.

The role emphasizes strong relationship management, market analysis, and the ability to influence both On and Off Premise channels to deliver superior brand execution across Diageo’s beer and premix portfolio.