Associate Product Marketing Manager

The Sage Group; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading technology company in the United States is seeking an Associate Manager for Product Marketing to enhance its ads platform. You will develop B2B marketing strategies to grow product adoption, leverage audience insights to inform the product roadmap, and lead cross-functional teams in executing marketing programs. The ideal candidate will have over 3 years of experience in adtech product marketing or related fields, along with strong analytical skills. This position is temporary through the end of 2026 with potential for extension.

Qualifications

• 3+ years of experience in adtech Product Marketing or Product.
• Experience in the CPG or restaurant industry.
• Proven track record of successful go-to-market launches.

Responsibilities

• Support B2B marketing strategies for new advertising products.
• Develop audience insights to influence product roadmap.
• Lead cross-functional teams to execute marketing programs.

Skills

Adtech Product Marketing

Data fluency

Collaboration with cross-functional teams

Tools

SQL

Job description

The Sage Group’s client, a beloved technology company in the delivery space, is looking for an Associate Manager for Product Marketing to join their Ads & Promotions Marketing team to help build products and tools to support advertisers using their ads platform. The Ads Marketing team is growing rapidly and this person will help scale the PMM function, and grow one of our client’s key businesses. They will lead the charge on defining the positioning for the advertising and promotions platform; and the marketing strategy to launch new features and grow existing products for their Restaurant Franchisee advertisers. They will partner with their cross‑functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product‑market fit, and run marketing tactics to drive scalable growth.

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of advertisers. You will have a track record of leveraging insights to build consensus with large cross‑functional teams and of building trusted relationships with senior product leaders. You should be comfortable working closely with customer‑facing teams (sales, account management) in addition to leading scaled marketing efforts.

You’re excited about this opportunity because you will…

• Support B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
• Support building the ads & promotion products positioning, messaging, naming, and value propositions.
• Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
• Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics

We’re excited about you because…

• You have 3+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment; You have experience working in the CPG or restaurant industry, in house, or at an agency, or as a consultant.
• You have a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
• You are fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns; SQL experience preferred
• You have experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers

Duration:

Through EOY ’26; opportunity to extend