Associate, Paid Search

LERMA/; Dallas (TX); Hybrid; USD 42,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Paid holidays

Paid sick leave

Medical, dental, and vision benefits

401(k) and profit sharing

Job summary

LERMA/ is seeking a curious, detail-oriented Associate, Paid News Search to support day-to-day execution of paid search campaigns across our client portfolio. Reporting to a Paid Search Supervisor, this hybrid role is an entry point to our media buying team — the person who keeps campaigns built, trafficked, and running cleanly while learning the strategy behind every account.

This role is ideal for a recent graduate or early-career marketer eager to get hands-on-keys in Google Ads and Microsoft

Qualifications

• 0–1 year of experience in digital marketing or advertising; internships, co-ops, and relevant coursework count
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred
• Genuine interest in paid search and digital media, with a willingness to learn quickly
• Strong attention to detail and organization; comfortable juggling multiple tasks and deadlines
• Working knowledge of Excel and Google Sheets (pivot tables and VLOOKUP/XLOOKUP a plus)
• Google Ads certification a plus — new hires are expected to earn it within their first 90 days
• Exposure to Google Ads, Microsoft Ads, or YouTube a plus
• Familiarity with GA4 or Google Tag Manager a nice-to-have
• Some exposure to DV360, CM360, or SA360 a plus (not required)
• Clear written and verbal communication; comfortable asking questions and acting on feedback

Responsibilities

• Support day-to-day execution of paid search campaigns across Google Ads and Microsoft Ads, including campaign builds, draft and update ad copy, and trafficking as directed by your Supervisor
• Conduct keyword research, build negative keyword lists, and review search query reports to keep campaigns clean and efficient
• Monitor daily pacing and spend against budget; flag over- or under-delivery to your Supervisor
• Assist with monthly platform and partner invoicing — reconcile delivered spend against invoices and flag discrepancies to your Supervisor
• Pull performance data and build recurring reports in Excel and Google Sheets — and QA the numbers before they go to the team
• Implement approved optimizations (bids, budgets, keywords, and ad copy) and document what changed and why
• QA campaign setup, tracking, and links before launch and after changes
• Support YouTube campaigns as needed, including trafficking, asset setup, and pacing checks
• Prepare internal materials — data pulls, charts, and draft slides — that Supervisors use for client reporting and QBRs
• Stay current on platform updates, new ad formats, and AI-driven features in Google and Microsoft Ads, and share what you learn with the team
• Collaborate with teams across LERMA/ (Paid Social, Programmatic, Brand Strategy, Analytics) to support client requests and integrated campaigns

Skills

Interest in paid search

Attention to detail

Communication skills

Organization

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field

Tools

Excel

Google Sheets

GA4

Google Tag Manager

DV360/CM360/SA360

Job description

Here at LERMA/, we are hardcore anthropologists and technophiles. We live at the forefront of culture and technology — not because we have to, but because it's in our DNA. It is this insatiable appetite for what's next that shapes everything we do, from traditional media to advanced digital ecosystems.

LERMA/ is seeking a curious, detail-oriented Associate, Paid Search to support the day-to-day execution of paid search campaigns across our client portfolio. Reporting to a Paid Search Supervisor, this hybrid role is the entry point to our media buying team — the person who keeps campaigns built, trafficked, and running cleanly while learning the strategy behind every account.

This role is ideal for a recent graduate or early-career marketer eager to get hands-on-keys in Google Ads and Microsoft Ads and build a career in digital media.

RESPONSIBILITIES

• Support day-to-day execution of paid search campaigns across Google Ads and Microsoft Ads, including campaign builds, draft and update ad copy, and trafficking as directed by your Supervisor
• Conduct keyword research, build negative keyword lists, and review search query reports to keep campaigns clean and efficient
• Monitor daily pacing and spend against budget; flag over- or under-delivery to your Supervisor
• Assist with monthly platform and partner invoicing — reconcile delivered spend against invoices and flag discrepancies to your Supervisor
• Pull performance data and build recurring reports in Excel and Google Sheets — and QA the numbers before they go to the team
• Implement approved optimizations (bids, budgets, keywords, and ad copy) and document what changed and why
• QA campaign setup, tracking, and links before launch and after changes
• Support YouTube campaigns as needed, including trafficking, asset setup, and pacing checks
• Prepare internal materials — data pulls, charts, and draft slides — that Supervisors use for client reporting and QBRs
• Stay current on platform updates, new ad formats, and AI-driven features in Google and Microsoft Ads, and share what you learn with the team
• Collaborate with teams across LERMA/ (Paid Social, Programmatic, Brand Strategy, Analytics) to support client requests and integrated campaigns

REQUIREMENTS

• 0–1 year of experience in digital marketing or advertising; internships, co-ops, and relevant coursework count
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred
• Genuine interest in paid search and digital media, with a willingness to learn quickly
• Strong attention to detail and organization; comfortable juggling multiple tasks and deadlines
• Working knowledge of Excel and Google Sheets (pivot tables and VLOOKUP/XLOOKUP a plus)
• Google Ads Search certification a plus — new hires are expected to earn it within their first 90 days
• Exposure to Google Ads, Microsoft Ads, or YouTube a plus
• Familiarity with GA4 or Google Tag Manager a nice-to-have
• Some exposure to DV360, CM360, or SA360 a plus (not required)
• Clear written and verbal communication; comfortable asking questions and acting on feedback

WHAT WE OFFER

• Competitive salary based on experience
• Paid company holidays, vacation earned per year
• Paid sick leave
• Benefits — medical, dental, and vision; life/AD&D; and short-/long-term insurance
• 401(k) and annual profit-sharing retirement plans