Paid Search + Social Strategist - 0725

Exverus by Brainlabs; Los Angeles (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Unlimited paid time off

Flexible working hours

Health, Dental, Vision benefits

401(k) with matching

Job summary

A leading media agency in Los Angeles is seeking a Search+Social Strategist to join their dynamic team. The role involves designing and executing integrated paid advertising campaigns across various platforms, requiring strong analytical and communication skills. Ideal candidates should have over 3 years of experience in digital media, focusing on paid search and social, with a proven track record in campaign performance. This position offers competitive compensation and a focus on work/life balance.

Qualifications

• 3+ years in digital media focused on paid search and social media.
• Proven track record in managing successful paid campaigns.
• Excellent written and verbal communication skills.
• Proven track record of managing successful paid search and paid social campaigns.
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities

• Design and implement comprehensive paid search and paid social strategies.
• Conduct thorough keyword research and audience segmentation.
• Monitor and analyze campaign performance metrics.
• Manage campaign builds, budgets, bids, and pacing to ensure maximum ROI based on campaign parameters.
• Working knowledge of Pixel tracking and UTM tagging.
• Collaborate with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness.
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact.
• Monitor and analyze campaign performance metrics, conduct A/B testing, and implement optimization strategies.
• Deliver relevant insights for actionable optimizations aligned with brand and business goals.
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights.
• Experience with Keyword Analysis Tools (SpyFu, SEMRush, etc.)
• Communicate with clients and internal teams to share performance updates and strategic recommendations.
• Stay informed about the latest trends and best practices in paid search and paid social advertising.

Skills

Leadership in media strategy

Analytical skills

Communication skills

Budget management

Google Ads

Cross-channel marketing

Client communication

Google Analytics

Tools

Google Ads

SEMrush

Google Analytics

Facebook Ads Manager

Job description

Overview

Exverus Media is hiring a Search+Social Strategist to join our growing team. Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we offer a culture focused on work/life balance and a history of industry recognition. We work with clients including MasterClass, Coca-Cola, Premier Nutrition, and more.

We are analytical. We are creative. And we are human—prioritizing our relationships with teammates and clients above everything else. If you are looking to take the next step in your career, this role offers cross‑channel collaboration and opportunities within a performance media team.

About the Role

We are looking for a motivated and detail-oriented Paid Search and Social Media Strategist to develop and execute integrated paid advertising campaigns. This role emphasizes collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with e‑commerce/retail media and programmatic media for holistic activation.

Key Responsibilities

• Design and implement comprehensive paid search and paid social strategies that align with client goals
• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
• Oversee the creation, execution, and optimization of paid search and paid social campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others
• Manage campaign builds, budgets, bids, and pacing to ensure maximum ROI based on campaign parameters
• Working knowledge of Pixel tracking and UTM tagging
• Collaborate with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact
• Monitor and analyze campaign performance metrics, conduct A/B testing, and implement optimization strategies
• Deliver relevant insights for actionable optimizations aligned with brand and business goals
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights
• Experience with Keyword Analysis Tools (SpyFu, SEMRush, etc.)
• Communicate with clients and internal teams to share performance updates and strategic recommendations
• Stay informed about the latest trends and best practices in paid search and paid social advertising

Requirements

• 3+ years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred
• 3+ years of client-facing experience presenting media plan recommendations and reporting on campaign performance
• Proven track record of managing successful paid search and paid social campaigns
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc.
• Excellent written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

Benefits

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) with matching, all the big ones)
• Join one of LA Times Top Companies To Work For

When You Meet Us: We will discuss your direct experience leading a client’s media strategy from strategy to reporting, your ability to provide new ideas and fresh thinking, and your desire to work in a dynamic, award-winning environment with world-class brands and people. We look forward to meeting you!