Media Strategy, Associate Director

Lerma; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Paid company holidays

Vacation earned per year

Paid sick leave

Medical, dental, vision; life/AD&D; &短

Annual bonuses

401(k) and profit-sharing

Job summary

LERMA/ is seeking an Associate Director, Media Strategy in Dallas to own a portfolio of client accounts and lead a team of Strategists and Supervisors. You will guide enterprise-level media strategy, budgets and reporting, while partnering with leadership on RFPs, pitches, and cross-channel integration.

Ideal candidates have 6–8+ years in media strategy, proven client relationships, and a track record of mentoring future leaders in a digital agency setting.

Qualifications

• 6–8+ years in media strategy or planning in a digital media agency, incl. 2+ years of people management
• Ownership of enterprise-level media budgets and senior client relationships
• Strong client and stakeholder presentation skills (recommendations, QBRs, new business)
• Advanced understanding of cross-channel media planning, audience strategy, and measurement
• High proficiency in spreadsheets and translating data into strategic recommendations
• Comfort leading with thought leadership for clients and agency
• Track record of mentoring strategists into leaders

Responsibilities

• Own portfolio-level media strategy across a pod of accounts and maintain relationships with agency leadership and clients
• Serve as client contact on enterprise-scale accounts, including strategy, reporting and deliverables
• Manage and develop a team of Strategists and Supervisors
• Own budget rollups and spend oversight across the portfolio
• Partner with media leadership on RFPs, pitches, and cross-channel integration
• Guide audience definition and sizing with brand strategy leads
• Oversee briefing process to translate strategy into plans
• Contribute to agency POV development and stay current on the media landscape
• Support hiring, onboarding and staffing plans for the Media Strategy team
• Collaborate with paid media investment and account service on integrated strategy
• Maintain relationships with media partners and vendors

Skills

Enterprise media budgeting

Stakeholder presentations

Cross-channel planning

Data interpretation

Team leadership

Tools

Spreadsheet proficiency

Job description

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Associate Director, Media Strategy

• Brand & Media Strategy
• Full-time
• Mid-level
• Dallas TX

Here at LERMA/, we are hardcore anthropologists and technophiles. We live at the forefront of culture and technology — not because we have to, but because it’s in our DNA. It is this insatiable appetite for what’s next that shapes everything we do, from traditional media to advanced digital ecosystems.

LERMA/ is seeking a strategic, relationship-driven Associate Director, Media Strategy to own a portfolio of client accounts and lead the strategists and supervisors who run them day-to-day. This role sits between Senior Strategist/Supervisor and Director of Media Strategy, serving as a strategic lead for a pod of accounts and the person who develops the team executing within them. This role is ideal for a high performer ready to grow from hands-on account ownership to portfolio-level strategy, people management, and client relationships.

RESPONSIBILITIES

• Own portfolio-level media strategy across a pod of accounts and maintain strong relationships with agency leadership and key clients
• Serve as a client contact on enterprise-scale accounts, including ownership of strategy, reporting, and other client-facing deliverables
• Manage, mentor, and develop a team of Strategists and Supervisors — set priorities, QA their strategic recommendations, and own their career pathing
• Own budget rollups and spend oversight across the full portfolio, approving incremental investment and testing proposals ahead of Director sign-off
• Partner with media leadership on RFP development, new business pitches, and cross-channel integration
• Guide audience definition and sizing in partnership with brand strategy leads, ensuring consistency across all internal briefs
• Maintain oversight of the media investment/execution team’s briefing process, ensuring strategy is clearly translated into plans
• Contribute to agency POV development and maintain a sharp, current read on the media landscape
• Support hiring, onboarding, and staffing plans for the Media Strategy team
• Partner cross-functionally with paid media investment and account service on integrated account strategy
• Maintain strong relationships with media partners and vendors, stepping in for escalations and contract-level decisions

REQUIREMENTS

• 6–8+ years of experience in media strategy or planning disciplines in a digital media agency environment, including 2+ years directly managing people
• Proven ownership of enterprise-level media budgets and senior client relationships
• Strong client and stakeholder presentation skills, including recommendations, QBRs, and new business
• Advanced understanding of cross-channel media planning, audience strategy, and measurement
• High proficiency in spreadsheets, with comfort translating data into strategic recommendations
• Comfort taking a position of thought leadership for clients and agency
• Track record of developing and mentoring strategists into future leaders

WHAT WE OFFER

• Competitive salary based on experience
• Paid company holidays, vacation earned per year
• Paid sick leave
• Benefits — medical, dental, and vision; life/AD&D; and short-/long-term insurance
• Annual bonuses
• 401(k) and annual profit-sharing retirement plans