Associate, Paid Search

Lerma; Dallas (TX); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary based on experience

Paid holidays and vacation earned per

Job summary

Lerma is seeking a curious, detail‑oriented Associate, Paid Search to support day‑to‑day execution of paid search campaigns across our client portfolio in a hybrid Dallas environment. Reporting to a Paid Search Supervisor, this entry‑level role offers hands‑on exposure to Google Ads and Microsoft Ads, keyword research, reporting, and ongoing optimization while learning the strategy behind each account.

Ideal for recent graduates or early‑career marketers looking to build a career in digital

Qualifications

• 0–1 year of digital marketing or advertising experience
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field
• Genuine interest in paid search and digital media; willingness to learn quickly
• Strong attention to detail and organization; able to juggle multiple tasks
• Working knowledge of Excel and Google Sheets (pivot tables and VLOOKUP/XLOOKUP a plus)
• Google Ads Search certification a plus — expected within first 90 days
• Exposure to Google Ads, Microsoft Ads, or YouTube a plus
• Familiarity with GA4 or Google Tag Manager a nice-to-have
• Some exposure to DV360, CM360, or SA360 a plus
• Clear written and verbal communication; comfortable asking questions and taking feedback

Responsibilities

• Support day-to-day execution of paid search campaigns in Google Ads and Microsoft Ads
• Conduct keyword research and build negative keyword lists
• Monitor pacing and spend against budget; flag delivery issues
• Assist with invoicing and reconcile spend
• Pull performance data and build reports in Excel and Google Sheets
• Implement approved optimizations and document changes
• QA campaign setup, tracking, and links before launch
• Support YouTube campaigns including trafficking and pacing checks
• Prepare internal materials for client reporting and QBRs
• Stay updated on platform updates and share learnings with the team
• Collaborate with Paid Social, Programmatic, Brand Strategy, Analytics teams

Skills

Google Ads

Microsoft Ads

YouTube

Excel

Google Sheets

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

GA4

Google Tag Manager

DV360

CM360

SA360

Job description

Associate, Paid Search

• Paid Media
• Full-time
• Entry-level
• Dallas TX

Here at LERMA/, we are hardcore anthropologists and technophiles. We live at the forefront of culture and technology — not because we have to, but because it’s in our DNA. It is this insatiable appetite for what’s next that shapes everything we do, from traditional media to advanced digital ecosystems.

LERMA/ is seeking a curious, detail-oriented Associate, Paid Search to support the day-to-day execution of paid search campaigns across our client portfolio. Reporting to a Paid Search Supervisor, this hybrid role is the entry point to our media buying team — the person who keeps campaigns built, trafficked, and running cleanly while learning the strategy behind every account.

This role is ideal for a recent graduate or early-career marketer eager to get hands‑on‑keys in Google Ads and Microsoft Ads and build a career in digital media.

Responsibilities

• Support day-to-day execution of paid search campaigns across Google Ads and Microsoft Ads, including campaign builds, draft and update ad copy, and trafficking as directed by your Supervisor
• Conduct keyword research, build negative keyword lists, and review search query reports to keep campaigns clean and efficient
• Monitor daily pacing and spend against budget; flag over- or under-delivery to your Supervisor
• Assist with monthly platform and partner invoicing — reconcile delivered spend against invoices and flag discrepancies to your Supervisor
• Pull performance data and build recurring reports in Excel and Google Sheets — and QA the numbers before they go to the team
• Implement approved optimizations (bids, budgets, keywords, and ad copy) and document what changed and why
• QA campaign setup, tracking, and links before launch and after changes
• Support YouTube campaigns as needed, including trafficking, asset setup, and pacing checks
• Prepare internal materials — data pulls, charts, and draft slides — that Supervisors use for client reporting and QBRs
• Stay current on platform updates, new ad formats, and AI-driven features in Google and Microsoft Ads, and share what you learn with the team
• Collaborate with teams across LERMA/ (Paid Social, Programmatic, Brand Strategy, Analytics) to support client requests and integrated campaigns

Requirements

• 0–1 year of experience in digital marketing or advertising; internships, co-ops, and relevant coursework count
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred
• Genuine interest in paid search and digital media, with a willingness to learn quickly
• Strong attention to detail and organization; comfortable juggling multiple tasks and deadlines
• Working knowledge of Excel and Google Sheets (pivot tables and VLOOKUP/XLOOKUP a plus)
• Google Ads Search certification a plus — new hires are expected to earn it within their first 90 days
• Exposure to Google Ads, Microsoft Ads, or YouTube a plus
• Familiarity with GA4 or Google Tag Manager a nice-to-have
• Some exposure to DV360, CM360, or SA360 a plus (not required)
• Clear written and verbal communication; comfortable asking questions and acting on feedback

What we offer

• Competitive salary based on experience
• Paid company holidays, vacation earned per year
• Paid sick leave
• Benefits — medical, dental, and vision; life/AD&D; and short-/long-term insurance
• 401(k) and annual profit‑sharing retirement plans