Associate Media Director, Planning

Critical Mass; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Critical Mass in Los Angeles is seeking an Associate Media Director to lead strategic media planning for national campaigns targeting enterprise decision-makers. You will collaborate across strategy, creative, MKS and brand to craft holistic media strategies, build audience segments, and defend media objectives.

You will optimize using data insights, mentor teams, and drive innovative solutions across video, display, audio, social, LinkedIn and sponsored editorial, ensuring measurable business

Qualifications

• 6+ years of media planning experience with cross-channel activation.
• 3+ years of management experience leading teams.
• Proven ability to integrate media, creative, MKS and brand objectives.
• Experience managing client relationships with timely execution of media plans.
• Hands-on campaign execution using data and insights to optimize results.

Responsibilities

• Lead national media planning efforts with awareness-driven strategies.
• Collaborate with planning leads, marketing science, and creative to align media objectives.
• Explore new media solutions and develop innovative alternatives.
• Oversee client relationships and guide media teams on a day-to-day basis.
• Manage media execution and ensure delivery against milestones.
• Develop multi-channel media strategies with optimal platform use.
• Mentor Associates and Supervisors to support career growth.
• Present plans and insights to internal teams and clients.

Skills

Media Planning

Cross-channel Activation

Team Leadership

Client Relationships

Budget Management

Negotiation

Programmatic & Social

Data-driven Insights

Strategic Thinking

Industry Trends

Tools

MRI

Omni

Kantar

Luci

MediaRadar

Pathmatics

Job description

Job Description

As Associate Media Director, you will lead strategic media planning that reaches enterprise business decision-makers on a national scale. Working collaboratively with cross-functional teams in strategy, creative, MKS and brand, you'll create holistic media strategies, build data-driven audience segments, conduct channel planning, make and defend media objectives, support performance recommendations, and drive innovation across a full-channel approach spanning video, display, audio, social, LinkedIn, and sponsored editorial.

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As Associate Media Director, you will lead strategic media planning that reaches enterprise business decision-makers on a national scale. Working collaboratively with cross-functional teams in strategy, creative, MKS and brand, you'll create holistic media strategies, build data-driven audience segments, conduct channel planning, make and defend media objectives, support performance recommendations, and drive innovation across a full-channel approach spanning video, display, audio, social, LinkedIn, and sponsored editorial.

Using data insights and continuous testing, you\'ll optimize toward KPI targets, mentor team members, and deliver innovative solutions that ensure campaign accuracy, efficiency, and measurable business impact.

You\'ll reach beyond traditional media placements to activate integrated solutions—from content creation to thought leadership partnerships to digital out-of-home—that stand out and create campaign impact at the top of the funnel.

The successful candidate is analytical, strategically minded, and thrives managing complexity across multiple media channels and distinct audience segments in a B2B enterprise environment.

You Will

• Lead the media planning efforts for national campaigns, focusing on awareness-driven strategies.
• Collaborate with planning leads, marketing science teams, and creative counterparts to establish clear media objectives and drive strategic alignment.
• Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
• Manage client relationships and day-to-day queries, providing strategic direction and guidance to media teams.
• Oversee media execution, ensuring timely delivery against key milestones.
• Develop and implement media strategies across partners ensuring optimal use of platforms.
• Manage and mentor the development of Associates and Supervisor teams, fostering their skills and supporting career growth.
• Lead the process of compiling and interpreting media research to inform media plan development and recommendations.
• Maintain strong working relationships with internal media planners, creative teams, and clients, acting as a key strategic media partner.
• Stay ahead of industry trends, exploring new opportunities and meeting with media/vendor representatives to inform strategic decisions.
• Oversee partner relationships, ensuring high levels of accuracy and alignment with client objectives.
• Manage budgets efficiently, ensuring compliance with the SOX process and effective investment oversight.
• Present media plans and performance insights internally and to clients, providing actionable recommendations.
• Contribute to the development of competitive analysis to deepen knowledge of the competitive landscape and inform media strategies.
  
  

You Have

• Your thumb on the pulse of the industry, with strong ideas and futureproofing solutions across media, AI and client products
• 6+ years’ experience in media planning, focusing on cross-channel activation.
• At least 3 years of management experience.
• Proven ability to integrate media, creative, MKS and brand objectives, collaborating with cross-functional teams.
• Experience managing client relationships, ensuring alignment and timely execution of media plans.
• Hands-on campaign execution, using data and insights to optimize performance.
• Agency experience, particularly with integrated media campaigns.
• Proficiency in programmatic and social platforms planning and activation
• Proficiency in media planning tools (MRI, Omni, Kantar, Luci, MediaRadar, Pathmatics, etc.)
• Strategic partner mindset, offering insights and recommendations to optimize results.
• Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.
• Up to date with industry trends, fostering innovation through continuous learning.
• Strong analytical, strategic thinking, and communication skills.
• Proven media buying and negotiation expertise.
• Clear understanding of the media planning, buying, and reporting process.
• Ability to work independently and as part of a team.
• Proficiency in proprietary analytics and syndicated research tools. Los Angeles: $120,000 - $150,000
  
  

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

, Los Angeles: $120,000 - $150,000