Associate Director, Integrated Media Planning

Adelphi Group; New York (NY); On-site; USD 110,000 - 125,000; Full time

Job summary

Omnicom's OMD seeks an Associate Director, Integrated Media Planning to lead day-to-day client needs, coordinate with the broader Omnicom teams, and drive end-to-end media plans.

This role emphasizes audience-first paid media strategies, data-driven recommendations, and leadership to grow talent while navigating a fast-paced, in-house agency environment.

Qualifications

• 5-7 years of media planning experience with strong agency background.
• Track record of cultivating and maintaining trusted client relationships.
• Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent.
• Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning.
• Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations.
• Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members.
• Expert level media math skills.
• Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
• Strong comfort level with data, analytics, and measurement.
• Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner.
• Comfortable working in a fast-paced, dynamic environment.
• Previous clients might include: Luxury/beauty “nice to have”

Responsibilities

• The Associate Director, Integrated Media Planning is one of the most exciting and challenging roles in our organization. Working under a Director, the Associate Director leads the day-to-day needs of the business, integrating with the broader OMD teams, creative partners, media owners to meet and exceed our client’s objectives.
• The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients’ brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve.
• Serves as key point of contact for client teams to streamline requests and coordinate workstreams
• Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
• Develops client presentations and templates for POVs and recommendations
• Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
• Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
• Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
• Maintains positive team culture and working environment
• Manages resources & helps team members prioritize work
• Accountable for planning teamwork including QAing budgets and media math as relevant

Skills

Media planning

Client relationships

Leadership

Omnichannel planning

Audience-first strategies

Media math

Data analytics

Communication & presentation

Team collaboration

Fast-paced environment

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Associate Director, Integrated Media Planning

Qualifications

• 5-7 years of media planning experience with strong agency background
• Track record of cultivating and maintaining trusted client relationships
• Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
• Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
• Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
• Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members
• Expert level media math skills
• Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
• Strong comfort level with data, analytics, and measurement
• Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
• Comfortable working in a fast-paced, dynamic environment
• Previous clients might include: Luxury/beauty “nice to have”

Responsibilities

The Associate Director, Integrated Media Planning is one of the most exciting and challenging roles in our organization. Working under a Director, the Associate Director leads the day-to-day needs of the business, integrating with the broader OMD teams, creative partners, media owners to meet and exceed our client’s objectives.

The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients’ brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve.

• Serves as key point of contact for client teams to streamline requests and coordinate workstreams
• Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
• Develops client presentations and templates for POVs and recommendations
• Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
• Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
• Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
• Maintains positive team culture and working environment
• Manages resources & helps team members prioritize work
• Accountable for planning teamwork including QAing budgets and media math as relevant

#LI-MB1 #OMD$110,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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