27604-Director, Planning

Adelphi Group; New York (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

Omnicom’s UM agency in New York is seeking a Director, Planning to lead strategic media planning and buying initiatives for key accounts. You will drive multi-channel campaigns, coordinate cross-functional teams, and ensure alignment with KPI targets and client objectives.

The role emphasizes leadership, strategic thinking, and strong presentation skills to influence senior stakeholders and grow client partnerships in a fast-paced agency environment.

Qualifications

• Excellent written, verbal, and presentation skills.
• High level of comfort presenting to clients and internal senior management.
• Self-starter, demonstrates initiative.
• Ability to manage multiple projects simultaneously.
• Thrives in fast paced environment; nimble, flexible, and solution-oriented.
• Solid awareness of planning/measurement models.
• UM does not require candidates to have a college degree.

Responsibilities

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
• Manage multiple campaigns at a time across multiple channels when needed.
• Manage the integration and partnership of internal cross functional SBU partners across client’s business as appropriate.
• Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search/Social/Programmatic).
• Lead relationships with SBU’s, client agencies and internal teams to evaluate and select the right partners for investment.
• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
• Ensure plans deliver upon KPI’s by providing measurement touch bases throughout the campaigns.
• Ensure full budget utilization, tracking and stewardship across all reporting markets – based on client specific needs.
• Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs

Skills

Communication

Presentation

Leadership

Strategy

Campaign management

Budget management

Industry trends

Job description

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Overview

As Director, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.

• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.

• Manage multiple campaigns at a time across multiple channels when needed.

• Manage the integration and partnership of internal cross functional SBU partners across client’s business as appropriate.

• Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search/Social/Programmatic).

• Lead relationships with SBU’s, client agencies and internal teams to evaluate and select the right partners for investment.

• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.

• Ensure plans deliver upon KPI’s by providing measurement touch bases throughout the campaigns.

• Ensure full budget utilization, tracking and stewardship across all reporting markets – based on client specific needs.

• Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs

Required Skills and Experience

• Excellent written, verbal, and presentation skills

• High level of comfort presenting to all levels of clients and internal senior management

• Self-Starter, demonstrates initiative

• Ability to manage multiple projects simultaneously

• Thrives in fast paced environment; nimble, flexible, and solution-oriented

• Solid awareness of industry trends and planning/measurement models

• Ability to incorporate agency tools/practices/products

• UM does not require candidates to have a college degree

Desired Skills and Experience

• 6-8 years of experience within integrated planning; 3+ years as a people manager

• Collaborative mindset; effective at communicating across multiple departments (client, broadcast buying team, analytics team, OOH team, etc.)

• Prioritizes mentorship and career development of team

• Proven track record with client relations and growing existing business

130,000.00 - 150,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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