Executive Director, Planning

Adelphi Group; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

Omnicom Media in New York is seeking a strategic partner to drive growth for client brands. You will define growth opportunities and advise on short and long term directions, partnering with the client and business lead to guide success.

In this role you will analyze market trends, use data and cultural insights to inform brand and media strategy, monitor performance with Marketing Science teams, and develop best-in-class strategic recommendations.

Qualifications

• Analyze market trends and competitive data to inform recommendations.
• Leverage data and cultural intelligence tools to deliver strategic guidance.
• Monitor brand performance with Marketing Science teams and advise on strategies.
• Develop best-in-class strategic recommendations and storytelling for clients.

Responsibilities

• Strategic growth for the client: define growth opportunities and guide short- and long-term directions.
• Provide strategic leadership, synthesizing insights into clear client recommendations.
• Lead and develop compelling strategic narratives for client briefs.
• Collaborate with SBUs to align capabilities around client needs for any brief.
• Educate and mentor team members; participate in organic and new business opportunities.

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

As a strategic partner to our clients, your responsibility is to delivergrowthof their brands. Youare responsible fordefining growth opportunities, both short and long term, and advising our clients on which strategic direction they should take. You are a partner to both the client and the Client business lead, working together to guide our clients to success. Your core responsibility to drive growth of theclientsbrands.

Within this role, you have two core areas of responsibility:

Strategic growth for the client

You will analyze market trends and competitive data, keeping a pulse on the state of the category and industry, bringing insights to your client. You will be an expert atleveragingour unique data and cultural intelligence tools to bring clear and concise strategic recommendations

You will continuouslymonitorthe brands performance and health, working closely with the Marketing Science teams to advise on the relationship between brand and performance strategies

You will be an expert in audience understanding, using qualitative and quantitative intelligence to understand andanticipateconsumer needs, using these insights to inform brand and media strategy

You will lead and develop best in class strategic recommendations for your client, ensuring clear and concise storytellingthat delivers on the needs of the client, understanding the nuances between what Senior leaders need vs day to day media teams need

You will have a relentless focus on the strategies that are going to deliver business outcomes and unlock revenue for your client

You will develop innovation road maps and execute on those roadmaps to ensure application to theclientsbusiness

When necessary, you will create andfacilitateclient workshops, bringing thought provoking work to them

Strategic growth of our work

You will work closely with our SBUs to orchestrate the right set of capabilities around yourclientsneeds for any given moment or brief. You will connect media, content, commerce and creative to understand the right combination to drive growth

You will lead and advise on the strategic narrative of our recommendations, working with the audience, content, planning,activationand marketing science teams to connect the dots across the entire recommendation and ensure strategic direction is being pulled through. You will clearly define the goal, the problem, theinsightand the solution.

You will deliver thought leadership that can sit both internally and externally,showcasingfuture thinking POVs that shape our strategic product and work

You will partner with the team to educate and up level the work, bringing guidance and mentorship to team members where necessary

When necessary, you willparticipatein both organic and new business opportunities. You will act as a strategic leader that guides the narrative, co-creates theworkandestablisheswhyAaaPis right for theclientsneeds

Compensation Range: $150,000 - $250,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.