Associate Director, Integrated Media Planning

OMD; Chicago (IL); On-site; USD 100,000 - 125,000; Full time

Job summary

Omnicom seeks an Associate Director of Integrated Media Planning to partner with clients, lead strategic direction, and drive audience-first planning across media channels. This role leads a team, collaborates with senior management, and focuses on data-driven insights to shape cohesive campaigns.

The position requires strong leadership, client-facing capabilities, and the ability to translate data into actionable strategies, with in-office collaboration emphasized.

Qualifications

• 6+ years of agency experience, managing multiple lines of business.
• Ability to develop insights and use data for strategic thinking.
• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.
• Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches.
• Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.
• Ability to lead a presentation, client-facing experience.

Responsibilities

• Act as a marketing partner and leader in the strategic direction of the brands.
• Liaise between senior management and junior team members.
• Drive an audience-first planning and activation agenda with cross-disciplinary teams to develop holistic campaign strategies across all media channels.

Skills

agency experience

data-driven

leadership

insight development

planning & digital investment

client-facing presentation

Job description

Job Description

The Associate Director, Integrated Media Planning acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members.

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Overview

The Associate Director, Integrated Media Planning acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members.

The Associate Director contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels.

The Associate Director is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They will have direct dialogue with the client and must be able to demonstrate a strong working knowledge of media across all channels and are data driven in their approach.

The Associate Director should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.

Qualifications

• 6+ years of agency experience, including managing multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.
• Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches, and serving as a role model to the team.
• Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.
• Ability to lead a presentation, experience client-facing

Responsibilities

Strategic Leadership

• Act as a marketing partner with the client and a key leader in the strategic direction of their brands.
• Serve as the 'expert' on the clients’ business, liaising between senior management and junior team members.
• Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels.

Team Leadership

• Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.
• Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.
• Utilize strong analytic and technical knowledge to identify the most effective strategies to address client needs.

$100,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$100,000 - $125,000